Web3 Marketing Manager

bondex app; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company in the blockchain space is seeking a Marketing Leader to develop strategies, engage communities, and drive marketing campaigns. The ideal candidate will possess a strong understanding of Web3 trends and have at least 3 years of marketing experience, with proven skills in digital tools and community engagement.

Qualifications

• At least 3 years of marketing experience, with 1 year in Web3, blockchain, or cryptocurrency.
• Demonstrated understanding of blockchain technology.
• Fluency in Spanish, French, Mandarin, and Russian is a plus.

Responsibilities

• Develop comprehensive marketing strategies aligning with objectives.
• Cultivate Kleros' presence in the Web3 and blockchain communities.
• Oversee production of compelling content for educational and promotional use.
• Launch and manage creative marketing campaigns.
• Utilize analytics to evaluate marketing initiatives.
• Stay updated on blockchain and Web3 trends.
• Coordinate across product, development, and sales teams.

Skills

Excellent oral, written, presentation and public speaking skills in English

Creative and analytical mindset

Proficiency in digital marketing tools, platforms, and analytics

Strong communication skills

Education

Bachelor's or Master's degree in Marketing, Business, or related field

Job description

Candidate requirements

These are the minimum requirements a candidate must meet to be considered for this role.

• Excellent oral, written, presentation and public speaking skills in English.
• At least 3 years of marketing experience, with a minimum of 1 year dedicated to Web3, blockchain, or cryptocurrency sectors.
• Demonstrated understanding of and passion for blockchain technology, specifically in the context of decentralized applications (DApps).
• Proven ability to craft and implement effective marketing strategies in a tech-driven environment.
• Strong communication skills, with a knack for engaging diverse audiences within the Web3 community.
• Proficiency in digital marketing tools, platforms, and analytics.
• Creative and analytical mindset, with a data-driven approach to problem-solving.

Desirable

• Bachelor's or Master's degree in Marketing, Business, or related field.
• Fluency in Spanish, French, Mandarin and Russian.
• Experience of managing distributed teams.

Job responsibilities

• Strategic Marketing Leadership: Develop comprehensive marketing strategies that align with Kleros' objectives, leveraging market insights to position Kleros as a leader in decentralized justice.
• Community Development: Cultivate and expand Kleros' presence within the Web3 and blockchain communities, engaging with influencers, developers, and users to build a supportive and active ecosystem.
• Innovative Content Creation: Oversee the production of compelling content that resonates with the Web3 audience, including educational materials, use cases, blog posts, and social media campaigns.
• Dynamic Campaign Execution: Launch and manage creative marketing campaigns that clearly communicate Kleros' value proposition, driving adoption and user engagement.
• Performance Analysis: Utilize analytics to monitor and evaluate the effectiveness of marketing initiatives, adapting strategies to maximize reach and impact.
• Trend Monitoring: Stay at the forefront of blockchain and Web3 trends, identifying opportunities for Kleros to lead and innovate within the evolving digital landscape.
• Cross-functional coordination: Work alongside product, development, and sales teams to ensure unified messaging and strategic alignment across all platforms and initiatives and the meeting of timelines agreed internally and externally.