Growth Marketing Manager — Subscriptions & Lifecycle

The San Francisco Standard; San Francisco (CA); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Salary range disclosed

Stock options

401k with company match

Medical, dental, and vision insurance

Flexible paid time off and unlimited/s

Paid parental leave

Learning Fund

Job summary

The San Francisco Standard is building a fast-growing, subscriber-driven news brand in San Francisco. We seek a Marketing Manager to own growth marketing and lead subscriber acquisition, onboarding, engagement, and retention across channels.

You will work with editorial, product/engineering, and design to optimize journeys and drive measurable growth in readers and paying members, with hybrid in-office SF presence.

Qualifications

• 2–4 years in growth, lifecycle, or consumer marketing.
• Experience with email, paid media and CRM campaigns.
• Data-driven with ability to read funnels and run tests.
• Excellent writer and communicator.

Responsibilities

• Own growth marketing strategy to drive site traffic, free-to-paid conversion, and retention.
• Lead end-to-end campaign operations across email, social, paid, and owned channels.
• Manage budget to lower CPA and increase subscriber lifetime value.
• Drive subscriber lifecycle marketing: onboarding, engagement, and win-back.
• Coordinate marketing calendar across priorities for high-impact campaigns.
• Develop acquisition campaigns for organic and paid channels.
• Oversee full campaign lifecycle from launch to analysis and optimization.
• Establish processes and tools, using AI thoughtfully alongside creativity.

Skills

Growth marketing

Lifecycle marketing

Email marketing

CRM marketing

Paid media

Data-driven

Copywriting

Autonomy

Local journalism passion

Job description

The San Francisco Standard is building a fast-growing, subscriber-driven news brand in San Francisco. We seek a Marketing Manager to own growth marketing and lead subscriber acquisition, onboarding, engagement, and retention across channels.

You will work with editorial, product/engineering, and design to optimize journeys and drive measurable growth in readers and paying members, with hybrid in-office SF presence.