Growth Marketing Manager, Subscriptions

etf.com; New York (NY); Remote; USD 110,000 - 130,000; Full time

Job summary

etf.com is looking for a Growth Marketing Manager specializing in subscriptions. This remote role involves strategizing to drive subscription growth and optimize acquisition funnels. Ideal candidates should possess a strong background in digital marketing, particularly with subscription-based models.

Qualifications

• 3+ years of experience in digital marketing focused on subscription models.
• Strong understanding of acquisition strategies.
• Proficiency in various digital marketing channels.

Responsibilities

• Design and implement strategies for subscription growth.
• Oversee acquisition campaigns across multiple digital channels.
• Analyze campaign performance to maximize ROI.

Skills

Digital Marketing

Customer Acquisition

Lifecycle Marketing

SEO

Content Marketing

Education

Bachelor’s degree in marketing

MBA

Job description

Get AI-powered advice on this job and more exclusive features. This range is provided by etf.com. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: $110,000.00 / yr - $130,000.00 / yr

Additional compensation types

HR Manager at etf.com | Driving Organizational Excellence through Strategic Talent Management and Employee Engagement

etf.com is seeking a dynamic and results-driven Growth Marketing Manager, Subscriptions to join our fast-paced marketing team. In this role, you will be responsible for developing and executing strategies to drive subscription growth, optimize acquisition funnels, and enhance subscriber retention. The ideal candidate will have a proven track record in digital marketing, particularly with subscription-based models, and a strong ability to balance strategic thinking with hands-on execution. This is a remote role reporting to our CMO.

Responsibilities

1. Subscription Growth Strategy: Design and implement strategies to drive new website subscriptions, balancing short-term gains with long-term growth objectives.
2. Acquisition Management: Oversee end-to-end acquisition campaigns across digital channels, including email, social media, paid ads, content marketing, and SEO, to attract and convert potential subscribers.
3. Campaign Optimization: Analyze campaign performance, user behavior, and conversion rates to refine acquisition funnels and maximize ROI on marketing investments.
4. Subscriber Marketing: Develop and execute lifecycle marketing strategies to engage and retain existing subscribers, leveraging personalized messaging, retention campaigns, and re-engagement tactics.
5. Cross-Functional Collaboration: Partner with Product, Sales, and Content teams to align campaign messaging and ensure a seamless user experience from initial touchpoint to conversion.
6. Data-Driven Decision Making: Utilize analytics tools to monitor KPIs (e.g., conversion rates, churn rates, subscriber growth) and adjust strategies based on actionable insights.
7. Testing & Experimentation: Conduct A/B testing and other experiments to identify and scale the most effective tactics for acquiring and retaining subscribers.
8. Brand Alignment: Ensure all marketing materials and campaigns align with etf.com’s brand voice and values.

Requirements

• Bachelor’s degree or equivalent experience in marketing; MBA is a plus.
• 3+ years of experience in digital marketing, with a focus on customer acquisition, subscription models, and lifecycle marketing, preferably within a digital publishing environment.
• Strong understanding of subscription-based business models, customer funnels, and acquisition strategies.
• Proficiency in digital marketing channels, including email marketing, paid media, SEO, and content marketing.

About Us

At etf.com we believe that creating a positive and fulfilling work environment is essential for our employee’s success and happiness. In our organization, you’ll find a culture that fosters collaboration, respect, and open communication. We value diversity and actively promote an inclusive atmosphere where every voice is heard and appreciated.

Professional growth and development are at the core of our company culture. We provide ample opportunities for learning, training, and advancement, recognizing that investing in our team is key to our collective success. We believe that celebrating achievements and fostering a sense of camaraderie are vital to a thriving workplace. From team-building activities and social events to recognition programs, we ensure that hard work and dedication are acknowledged and rewarded.

Join our team and become a part of a company culture that nurtures your talents, encourages your growth, and values your well-being. Together, let’s create a positive and fulfilling work environment where everyone can thrive.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Advertising, Marketing, and Strategy / Planning
• Industries: Financial Services and Technology, Information and Media

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