Growth Marketing Manager, Subscriptions

etf.com; New York (NY); Remote; USD 110,000 - 130,000; Full time

Job summary

Join a dynamic and results-driven marketing team at a forward-thinking company, where you'll lead initiatives to drive subscription growth and optimize marketing strategies. This role emphasizes hands-on execution and strategic thinking, allowing you to make a significant impact on subscriber retention and acquisition. Collaborate with cross-functional teams, utilize analytics for data-driven decisions, and engage in a culture that values professional growth and inclusivity. If you're passionate about digital marketing and eager to thrive in a supportive environment, this opportunity is for you.

Benefits

Professional Growth Opportunities

Team-Building Activities

Social Events

Recognition Programs

Qualifications

• 3+ years experience in digital marketing focused on subscription models.
• Strong understanding of customer acquisition strategies.

Responsibilities

• Design and implement strategies to drive new website subscriptions.
• Oversee acquisition campaigns across digital channels.

Skills

Digital Marketing

Customer Acquisition

Subscription Models

Lifecycle Marketing

Data Analysis

A/B Testing

Education

Bachelor's Degree in Marketing

MBA

Tools

Email Marketing Tools

SEO Tools

Analytics Tools

Job description

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This range is provided by etf.com. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,000.00/yr - $130,000.00/yr

Additional compensation types

Annual Bonus

HR Manager at etf.com | Driving Organizational Excellence through Strategic Talent Management and Employee Engagement

etf.com is seeking a dynamic and results-driven Growth Marketing Manager, Subscriptions to join our fast-paced marketing team. In this role, you will be responsible for developing and executing strategies to drive subscription growth, optimize acquisition funnels, and enhance subscriber retention. The ideal candidate will have a proven track record in digital marketing, particularly with subscription-based models, and a strong ability to balance strategic thinking with hands-on execution. This is a remote role reporting to our CMO.

Responsibilities:

• Subscription Growth Strategy: Design and implement strategies to drive new website subscriptions, balancing short-term gains with long-term growth objectives.
• Acquisition Management: Oversee end-to-end acquisition campaigns across digital channels, including email, social media, paid ads, content marketing, and SEO, to attract and convert potential subscribers.
• Campaign Optimization: Analyze campaign performance, user behavior, and conversion rates to refine acquisition funnels and maximize ROI on marketing investments.
• Subscriber Marketing: Develop and execute lifecycle marketing strategies to engage and retain existing subscribers, leveraging personalized messaging, retention campaigns, and re-engagement tactics.
• Cross-Functional Collaboration: Partner with Product, Sales, and Content teams to align campaign messaging and ensure a seamless user experience from initial touchpoint to conversion.
• Data-Driven Decision Making: Utilize analytics tools to monitor KPIs (e.g., conversion rates, churn rates, subscriber growth) and adjust strategies based on actionable insights.
• Testing & Experimentation: Conduct A/B testing and other experiments to identify and scale the most effective tactics for acquiring and retaining subscribers.
• Brand Alignment: Ensure all marketing materials and campaigns align with etf.com’s brand voice and values.

Requirements:

• Bachelor’s degree or equivalent experience in marketing; MBA is a plus.
• 3+ years of experience in digital marketing, with a focus on customer acquisition, subscription models, and lifecycle marketing, preferably within a digital publishing environment.
• Strong understanding of subscription-based business models, customer funnels, and acquisition strategies.
• Proficiency in digital marketing channels, including email marketing, paid media, SEO, and content marketing.

About Us:

At etf.com we believe that creating a positive and fulfilling work environment is essential for our employee’s success and happiness. In our organization, you’ll find a culture that fosters collaboration, respect, and open communication. We value diversity and actively promote an inclusive atmosphere where every voice is heard and appreciated.

Professional growth and development are at the core of our company culture. We provide ample opportunities for learning, training, and advancement, recognizing that investing in our team is key to our collective success. We believe that celebrating achievements and fostering a sense of camaraderie are vital to a thriving workplace. From team-building activities and social events to recognition programs, we ensure that hard work and dedication are acknowledged and rewarded.

Join our team and become a part of a company culture that nurtures your talents, encourages your growth, and values your well-being. Together, let’s create a positive and fulfilling work environment where everyone can thrive.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Marketing, and Strategy/Planning

Industries

Financial Services and Technology, Information and Media