Growth Marketing Manager - Scale New-To-Brand Growth

Consuela, LLC; Austin (TX); Sur place; USD 110 000 - 150 000; Plein temps

Résumé du poste

Consuela is seeking a Growth Marketing Manager to own customer acquisition across paid, earned, and organic channels. Reporting to the VP of Marketing, you will craft insight-driven acquisition strategies to expand awareness, deepen audience engagement, and deliver measurable business impact for Consuela’s omnichannel business.

You will lead cross-functional collaboration with brand, product, retail, and eCommerce teams; optimize campaigns for ROAS and CAC; and partner with external agencies to

Qualifications

• 5–8 years of growth/ acquisition marketing experience in omnichannel retail or lifestyle brands.
• Proven ability to drive new-to-brand customer growth and measurable impact.
• Strong analytical mindset with data-driven decision making.

Responsabilités

• Develop full-funnel acquisition strategies across paid, earned, and organic channels.
• Lead audience insights and segmentation to drive audience-centered campaigns.
• Collaborate with PR, Social, Brand, and Creative teams to align messaging and storytelling.
• Partner with analytics and CRM to optimize customer journeys and lifecycle performance.
• Own performance reporting, channel forecasting, and optimization recommendations.

Connaissances

Growth marketing

Omnichannel strategy

Analytics mindset

Campaign management

Agency management

CAC / ROAS optimization

Cross-functional collaboration

Brand storytelling

Description du poste

Consuela is seeking a Growth Marketing Manager to own customer acquisition across paid, earned, and organic channels. Reporting to the VP of Marketing, you will craft insight-driven acquisition strategies to expand awareness, deepen audience engagement, and deliver measurable business impact for Consuela’s omnichannel business.

You will lead cross-functional collaboration with brand, product, retail, and eCommerce teams; optimize campaigns for ROAS and CAC; and partner with external agencies to