Growth Marketing Manager

Consuela, LLC; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Consuela is seeking a Growth Marketing Manager to own customer acquisition across paid, earned, and organic channels. Reporting to the VP of Marketing, you will craft insight-driven acquisition strategies to expand awareness, deepen audience engagement, and deliver measurable business impact for Consuela’s omnichannel business.

You will lead cross-functional collaboration with brand, product, retail, and eCommerce teams; optimize campaigns for ROAS and CAC; and partner with external agencies to

Qualifications

• 5–8 years of growth/ acquisition marketing experience in omnichannel retail or lifestyle brands.
• Proven ability to drive new-to-brand customer growth and measurable impact.
• Strong analytical mindset with data-driven decision making.

Responsibilities

• Develop full-funnel acquisition strategies across paid, earned, and organic channels.
• Lead audience insights and segmentation to drive audience-centered campaigns.
• Collaborate with PR, Social, Brand, and Creative teams to align messaging and storytelling.
• Partner with analytics and CRM to optimize customer journeys and lifecycle performance.
• Own performance reporting, channel forecasting, and optimization recommendations.

Skills

Growth marketing

Omnichannel strategy

Analytics mindset

Campaign management

Agency management

CAC / ROAS optimization

Cross-functional collaboration

Brand storytelling

Job description

Consuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico. Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni’s design philosophy, The Art of the Unmatched™ – an intentional juxtaposition of colors, textures and patterns that reflect life’s wild and varied journey. Consuela’s purpose and mantra – Make Today Ridiculously Awesome – is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to make.

About the Role

This role is equal parts strategist, operator, analyst, and storyteller. Reporting directly to the Vice President of Marketing, the Growth Marketing Manager role is responsible for leading Consuela’s customer acquisition ecosystem across paid, earned, and organic channels with a focus on driving new-to-brand customer growth. This individual contributor role owns the development of insight-driven acquisition strategies designed to expand awareness, deepen audience engagement, and deliver measurable business impact across our omnichannel business.

Responsibilities

• Develop and lead full-funnel acquisition marketing strategies focused on driving new-to-file customer growth across paid, earned, and organic channels
• Build audience-first marketing strategies rooted in consumer insights, behavioral trends, and brand opportunities
• Identify opportunities to grow awareness and penetration within key target consumer segments
• Partner cross-functionally to ensure acquisition efforts align with broader brand, product, retail, and eCommerce priorities
• Support annual and seasonal marketing planning with channel strategies, forecasting, and performance expectations

Paid Media & Performance Marketing

• Lead paid media strategy development across channels including paid social, search, display, video, affiliate, and emerging platforms
• Partner with external agency teams to execute campaigns, optimize performance, and improve efficiency across the marketing funnel
• Monitor campaign pacing, audience performance, attribution, ROAS, CAC, and other acquisition KPIs
• Continuously test, learn, and iterate creative, targeting, messaging, and channel strategies to improve performance
• Evaluate and recommend new acquisition opportunities, platforms, partnerships, and growth channels

Audience Insights & Consumer Understanding

• Lead audience research and consumer segmentation initiatives to identify growth opportunities and emerging trends
• Translate consumer insights into actionable acquisition strategies and campaign recommendations
• Analyze customer behavior, conversion trends, and media performance to inform optimization decisions
• Partner with analytics and CRM teams to better understand customer journeys and lifecycle performance

Earned & Organic Growth

• Collaborate with PR and external agency partners to support earned media strategies that increase brand visibility and audience reach
• Partner with Social Media, Brand, and Creative teams to align acquisition efforts with organic storytelling and content strategies
• Support integrated campaign planning to ensure cohesive messaging across channels and touchpoints

Reporting & Optimization

• Develop recurring performance reporting and actionable insights for leadership and key stakeholders
• Identify opportunities to improve acquisition efficiency, channel effectiveness, and overall marketing performance
• Use data and business context to make strategic recommendations and influence marketing priorities
• Maintain strong operational rigor across campaign planning, timelines, deliverables, and performance tracking

Qualifications

• 5–8 years of experience in growth marketing, acquisition marketing, or performance marketing within an omnichannel retail or lifestyle brand environment
• Proven track record of driving measurable new customer acquisition growth
• Experience developing and optimizing full-funnel marketing strategies to create a brand-to-consumer connections ecosystem
• Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into action
• Experience managing external agency partners across paid media and/or public relations
• Strong understanding of customer acquisition metrics including CAC, ROAS, conversion rate, attribution, LTV, and funnel performance
• Excellent project management and organizational skills with strong attention to detail
• Ability to thrive in a fast-moving, high-growth environment with evolving priorities
• Strong communication and cross-functional collaboration skills
• Passion for brand storytelling, consumer behavior, art, fashion, and retail experiences

Required Skills

• You are naturally curious and constantly asking questions about consumer behavior, performance trends, and growth opportunities
• You combine creativity with analytical thinking and know how to balance brand and performance
• You bring structure, organization, and follow-through to complex projects and campaigns
• You are highly collaborative and communicate clearly across teams and external partners
• You are energized by testing, learning, and continuously improving outcomes
• You are comfortable navigating ambiguity and building processes as the organization scales
• You care deeply about the customer experience and protecting the integrity of the brand while driving growth
• You bring a positive, solutions-oriented mindset and find joy in the journey

Preferred Skills

• What Success Looks Like
• Acquisition campaigns consistently drive healthy new-to-file customer growth
• Paid media investments are optimized efficiently against business goals and performance targets
• Consumer insights meaningfully influence audience strategy and campaign execution
• Cross-functional teams feel informed, aligned, and supported throughout campaign planning and execution
• External agency partners operate with strong accountability, clarity, and partnership
• Reporting is timely, actionable, and tied to strategic business decisions
• The Consuela brand continues reaching new audiences while maintaining a highly differentiated and emotionally connected brand experience