Growth Marketing Manager - Remote/Hybrid, Analytics-Driven

TriNetX, LLC; Cambridge (MA); Hybrid; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

TriNetX is seeking a Digital Marketing Manager to own hands-on execution, measurement, and optimization of digital programs that support TriNetX’s growth initiatives. This role manages email, organic and paid social, website programs, marketing automation, and campaign reporting to drive engagement and pipeline.

From strategy to execution, you’ll translate objectives into campaigns, monitor performance, run A/B tests, and deliver dashboards to stakeholders.

Qualifikationen

• Bachelor’s degree or equivalent professional experience in a related field.
• 4+ years in digital marketing, marketing automation, demand generation, or growth marketing.
• Hands-on experience building and executing email marketing and automated nurture programs.
• Experience managing organic social media programs and supporting paid social campaigns.
• Experience executing digital campaigns across multiple channels.
• Experience using a CRM and marketing automation platform for campaign execution and reporting.
• Knowledge of campaign measurement, lead flow, conversion metrics, and funnel performance.
• Strong ability to create or maintain marketing reports and derive improvements.

Aufgaben

• Execute and optimize digital marketing programs across email, social media, website, landing pages, and marketing automation channels.
• Build, deploy, and manage Pardot email campaigns, nurture programs, audience segmentation, forms, and automated workflows.
• Manage day-to-day social media execution, publishing, and promotion in support of campaigns and objectives.
• Coordinate website, landing page, and SEO activities to improve visibility and conversion.
• Establish campaign tracking, attribution, QA, and reporting processes for accurate measurement.
• Monitor campaign and funnel performance; identify opportunities to improve engagement, conversion and ROI.
• Conduct A/B testing and ongoing optimization across channels and touchpoints.
• Prepare performance dashboards, reports, and actionable insights for stakeholders.
• Partner with Growth Marketing, Content, Creative, Product Marketing, and Marketing Operations for integrated initiatives.
• Maintain digital marketing best practices, processes, and standards for efficiency and scalability.

Kenntnisse

Email marketing

Social media management

Marketing automation

Campaign optimization

Analytics & reporting

Conversion optimization

Project management

Cross-functional collaboration

Written and verbal comms

Remote collaboration

Ausbildung

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce Pardot

Salesforce Marketing Cloud Account Engagement

CRM & Marketing Automation Platform

Jobbeschreibung

TriNetX is seeking a Digital Marketing Manager to own hands-on execution, measurement, and optimization of digital programs that support TriNetX’s growth initiatives. This role manages email, organic and paid social, website programs, marketing automation, and campaign reporting to drive engagement and pipeline.

From strategy to execution, you’ll translate objectives into campaigns, monitor performance, run A/B tests, and deliver dashboards to stakeholders.