Growth Marketing Manager, Paid Social

Everlywell; Hoffman Estates (IL); On-site; USD 110,000 - 180,000; Full time

Job summary

Everlywell is seeking an experienced Growth Marketing Manager to own all paid social efforts, including strategy, execution, and influencer integration. You will scale campaigns on Meta and TikTok, optimize CPA and ROAS, and partner with the brand and creative teams.

You’ll lead testing programs, recruit creators, analyze performance with custom reports, and drive a data-driven digital marketing program for our at-home test kits.

Qualifications

• 6+ years of paid social campaign management across Meta and TikTok.
• Experience managing 7-figure paid media budgets and CAC/ROAS targets.
• Analytical with ability to build custom reports and identify performance trends.

Responsibilities

• Lead strategy for paid social and test-and-learn roadmap.
• Manage campaigns on Meta and TikTok, including spend, targeting, creative, and bidding.
• Oversee asset briefs and creatives to optimize CPA and ROAS.
• Analyse campaign data to identify opportunities, issues, and tests.
• Scale TikTok program and optimize creative opportunities.
• Recruit content creators and micro-influencers for monthly campaigns.
• Track influencer analytics and measure spend, returns, and engagement.
• Collaborate with brand and creative teams on influencer strategy.

Skills

Paid social

Meta Ads

TikTok Ads

Campaign management

CAC ROAS

Analytics

Influencer marketing

Aspire

TikTok Creator Marketplace

Sprout Social

Dash Hudson

Content creation

Tools

Sprout Social

Dash Hudson

Aspire

TikTok Creator Marketplace

Meta Ads Manager

Job description

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.

Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

We are looking for an experienced Growth Marketing Manager to own all things paid social. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of the channel while deploying a paid strategy for influencers.

You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative team.

What You’ll Do

Paid Social

• Lead strategy for paid social and test and learn roadmap
• Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy
• Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
• Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
• Scale our new TikTok program and identify key optimization and creative opportunities

Influencer Marketing

• Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program
• Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
• Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
• Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics

Who You Are:

• 6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc
• Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets
• Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends
• Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
• Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace
• Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc
• Comfort spinning up content to post on social is a plus