Growth Marketing Manager, Paid Media

Block, Inc.; California (MO); Remote; USD 89,000 - 168,000; Full time

Job summary

Block, Inc. seeks a Growth Marketing Manager to lead performance marketing efforts aimed at scaling customer engagement. The role involves optimizing an 8-figure paid marketing budget and collaborating across teams to develop innovative, data-driven campaigns that support the long-term strategic vision of the Cash App brand. If you're ready to impact our mission to create a more inclusive financial system, we want to meet you!

Benefits

Remote work flexibility

Medical insurance

Flexible time off

Retirement savings plans

Qualifications

• 3-5 years managing paid marketing campaigns
• Strong understanding of audience-first targeting strategy
• Experience with data analysis and automation tools

Responsibilities

• Own the planning and optimization of paid performance campaigns
• Develop audience-first strategies for performance media
• Collaborate with analytics and data teams for insights

Skills

Audience Segmentation

Paid Campaign Management

Analytical Approach

Tools

SQL

Tableau

Job description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

Join a high-impact team at the center of Cash App’s next chapter. As we look beyond the core programs that brought us to 50M+ monthly active users, this role will be instrumental in scaling our growth ambitions through cross-functional go-to-market efforts, expanded audience reach, and a diversified channel portfolio.

As a Growth Marketing Manager, you’ll be responsible for owning and optimizing an 8-figure paid marketing budget to unlock incremental growth. You’ll help shape how we break into new audience segments, drive deeper engagement with our banking products, and accelerate the virality that powers our network. You’ll own our core paid performance program across our channels, identifying the highest-leverage opportunities to drive results.

We’re looking for someone who can bring both sharp execution and big-picture thinking—someone who can build and run a paid performance program that delivers against immediate business needs while also steering toward Cash App’s long-term strategic vision. You’ll play a pivotal role in shaping how we use paid media to drive scalable, sustainable growth for the future of the Cash App business. It’s an exciting time to be at Cash App, and we want teammates who bring a leadership mindset—those who see beyond the task at hand and are excited to play a key role in our most ambitious growth yet.

You Will

• Own the planning, execution, and day-to-day optimization of paid performance campaigns across an 8-figure budget that drives measurable incremental growth
• Develop an audience-first approach to our performance media that is rooted in targeting strategy, intent signals, and performance insights
• Challenge the status quo by proactively identifying testing opportunities, experimenting rapidly with new and existing tactics, and turning successful tests into scalable acquisition engines
• Build future-proofed roadmaps in collaboration with teams such as, marketing analytics, data science, customer insights, and creative—harnessing experimentation, automation, and AI to stay ahead of industry shifts
• Collaborate closely with creative team leads to support the development of insight-led briefs that align with paid targeting strategies and platform best practices—ensuring assets are optimized for bottom-line impact
• Maintain a strong understanding of the evolving media and marketing landscape—bringing fresh ideas and emerging trends into our strategy to stay ahead of the curve

You Have

• Performance Marketing Experience: 3–5 years managing paid campaigns—ideally with budget ownership in a high-growth environment
• Audience-First Approach: Strong understanding of targeting strategy, intent signals, and audience segmentation to deliver tailored, high-impact campaigns
• Testing & Innovation Mindset: Experience designing thoughtful tests and iterating quickly—balancing creativity and structure to uncover scalable, sustainable growth opportunities
• Analytical & Data-Driven Approach: Experience collaborating closely with analytics and data science teams to build strategic, data-informed roadmaps—leveraging automation, experimentation, and AI. Must have hands-on experience manipulating your own data (SQL or Excel) and visualizing it (Tableau, Mode, Looker, or similar platforms)
• Strategic Storytelling & Influence: Clear and confident communicator who can translate complex performance insights into compelling narratives for cross-functional and non-marketing audiences—building alignment, earning trust, and driving strategic buy-in
• Market Awareness: Deep curiosity and awareness of the evolving media and marketing landscape, with a proactive approach to applying new ideas and trends
• Collaborative Mindset: Brings good energy, low ego, and a collaborative spirit—someone who thrives on shared wins and makes the work better (and more inspiring) for everyone around them

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page .

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to thisresource . If a location of interest is not listed, please speak with a recruiter for additional information.

Zone A:

$111,700 — $167,500 USD

Zone B:

$103,800 — $155,800 USD

Zone C:

$98,200 — $147,400 USD

Zone D:

$89,400 — $134,000 USD

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people.Squaremakes commerce and financial services accessible to sellers.Cash Appis the easy way to spend, send, and store money.Afterpayis transforming the way customers manage their spending over time.TIDALis a music platform that empowers artists to thrive as entrepreneurs.Bitkeyis a simple self-custody wallet built for bitcoin.Protois a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.