Growth Marketing Manager, Paid Demand & ABM

present of AI; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

AssemblyAI is seeking a Growth Marketing Manager for Paid Demand & ABM to drive targeted account campaigns and engineer-level audiences for our voice AI API. You’ll own ABM ad spend across LinkedIn, Meta, display, and video, with hands-on Google Ads management and rapid weekly experiments.

You will report results by account, guiding budget decisions and optimization while collaborating with Sales to tell a clear story of what to scale or cut in the AI era.

Qualifications

• Experience with account-based paid campaigns.
• Strong retargeting across multiple platforms.
• Hands-on Google Ads management and optimization.
• Ability to run rapid weekly tests and report by account.

Responsibilities

• Plan and manage paid demand campaigns targeting key accounts.
• Execute ABM advertising across LinkedIn, Meta, display and video.
• Own budget, run weekly experiments, and report results by account.

Skills

ABM advertising

Cross-platform retargeting

Google Ads

A/B testing

Tools

Google Ads Manager

LinkedIn Ads

Meta Ads

Display & Video 360

Job description

Growth Marketing Manager, Paid Demand & ABM

This role runs paid marketing aimed at a list of target accounts, mostly to reach engineers at companies the sales team most wants to win or grow. A strong candidate has hands-on experience with retargeting and account-based advertising across LinkedIn, Meta, display and video, plus solid Google Ads skills to keep search healthy. They should be comfortable owning a budget, running quick weekly tests, and reporting results by account instead of by clicks.

How it fits the AI era

AI tools can take over slow parts of paid work, such as writing many ad variations, building audiences and reviewing search terms, so more time goes to testing and decisions. New ad placements inside AI assistants are also appearing, and the role is expected to try them. What stays human is judging which accounts matter, telling one clear story alongside Sales, and deciding what to scale or cut and why.

How it builds AI experience

The company sells voice AI interfaces to engineering teams, so this role offers close exposure to marketing a technical AI product where buyers compare benchmarks and features. Someone could build experience by using AI agents for audience builds and copy tests, and by trying emerging AI ad channels. Learning the products well enough to turn speech to text and voice features into concrete proof points would also help.

Worth showing

• Account-based paid campaigns
• Cross-platform retargeting setup
• Google Ads hands-on management
• Fast weekly channel experiments

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About AssemblyAI

A speech-to-text and voice AI API that developers use to transcribe, understand and build products on top of spoken audio.