Growth Marketing Manager, Paid Demand & ABM

AssemblyAI, Inc.; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

AssemblyAI in Chicago is seeking a Growth Marketing Manager to lead account-based paid programs and own the entire paid budget. You will drive ABM strategy across LinkedIn, YouTube, display, Vibe and other channels, coordinating with Sales, RevOps and Events to win target accounts.

You’ll build cross-platform retargeting campaigns, optimize Google Ads and paid social, and test new channels weekly to scale performance. This role is a hands-on, growth-focused opportunity.

Qualifications

• Experience with account-based marketing and paid media.
• Ability to manage multi-channel paid budgets.
• Collaborates closely with Sales, Revenue Operations and Events.

Responsibilities

• Lead cross-platform retargeting campaigns for target accounts.
• Own ABM paid programs including direct mail, webinars and events.
• Manage geo-targeted paid for events and activations.
• Test new channels weekly and optimize spend.
• Oversee Google Ads and paid search to keep accounts efficient.
• Collaborate with Product Marketing, Brand Studio and analytics.

Skills

ABM programs

Paid media

Retargeting

Budget management

Analytics & measurement

Sales alignment

Tools

Salesforce

Clay enrichment

Google Ads

LinkedIn Ads

Vibe

YouTube ads

Job description

AssemblyAI builds the best-in-class Voice AI models powering the next generation of voice applications. We have a lab, and we also power our own models in our own proprietary inference environment. Our models serve 500M+ inference calls monthly, and process nearly 2 million hours of audio daily. The Voice AI space is at an inflection point; we’re looking for the best talent we can find to join a rapidly scaling team that's defining the future of the industry.

We are one of the most capital-efficient AI companies on the planet - and are rapidly approaching $1M ARR per employee. We sit among the top 5 most revenue-dense teams within the fastest-growing AI companies today. We have thousands of customers building with us including the top startups and world-renowned enterprises, and are serving at tremendous scale: we process nearly 2 million hours of audio daily and handle more than 15 million API calls every day. This is a rare growth-stage opportunity where the business is proven, the revenue is durable, and the growth trajectory is steep and getting steeper. We have a super flat culture and expect our employees to be deeply intimate with the details at all levels.

If you've ever felt buried under layers of bureaucracy, starved of real ownership, or frustrated watching your work disappear into a slow-moving org, AssemblyAI is built differently. The company operates as a true meritocracy, with no heavy planning or approval processes and no gatekeeping on the tools or information you need. For anyone who genuinely cares about voice AI, not as a trend to chase, but as a technology to build, this is the place where the most interesting problems at the most interesting scale are being solved by a team small enough that you'll actually know everyone's name.

Why AssemblyAI

AssemblyAI builds the best-in-class Voice AI models powering the next generation of voice applications. We have a lab, and we also power our own models in our own proprietary inference environment. Our models serve 500M+ inference calls monthly, and process nearly 2 million hours of audio daily. The Voice AI space is at an inflection point; we’re looking for the best talent we can find to join a rapidly scaling team that's defining the future of the industry.

We are one of the most capital-efficient AI companies on the planet - and are rapidly approaching $1M ARR per employee. We sit among the top 5 most revenue-dense teams within the fastest-growing AI companies today. We have thousands of customers building with us including the top startups and world-renowned enterprises, and are serving at tremendous scale: we process nearly 2 million hours of audio daily and handle more than 15 million API calls every day. This is a rare growth-stage opportunity where the business is proven, the revenue is durable, and the growth trajectory is steep and getting steeper. We have a super flat culture and expect our employees to be deeply intimate with the details at all levels.

If you've ever felt buried under layers of bureaucracy, starved of real ownership, or frustrated watching your work disappear into a slow-moving org, AssemblyAI is built differently. The company operates as a true meritocracy, with no heavy planning or approval processes and no gatekeeping on the tools or information you need. For anyone who genuinely cares about voice AI, not as a trend to chase, but as a technology to build, this is the place where the most interesting problems at the most interesting scale are being solved by a team small enough that you'll actually know everyone's name.

About the role:

We're hiring a Growth Marketing Manager to run paid programs aimed at our target accounts. That means account-based marketing through paid channels, for new logos and for existing customers we want to expand. Target-account programs are the core of this job, but you will own the entire paid budget line-item and decide how to divide it.

AssemblyAI sells Voice AI APIs to engineering teams: Pre-recorded and Realtime Speech-to-Text, Text-to-Speech with instant voice cloning, LLM Gateway, Speech Understanding, and the Dictation API, with more launches on the way. Our buyers pick an API on features and benchmarks, so we primarily market specific products with concrete proof. Your job is to get that proof in front of the right engineers at the accounts our sales team most wants to win, and to show what it produced in those accounts.

Day to day, you'll build cross-platform retargeting for target accounts. You'll use paid to boost our account-based programs: direct mail, Vibe, webinars and launches. You'll own geo-targeted paid for our events and field activations, and test new channels and formats quickly. You'll work with Sales, Revenue Operations and Events on ABM. You'll also run the paid side of our expansion work with the marketer who owns cross-sell and lifecycle programs.

You'll also own the full paid budget and our conversion channels: Google Ads, paid social, YouTube and others. Google search needs to keep running well, and you'll need real hands-on skill to do that. But keeping it healthy is the foundation of this job, not the center of it. Your closest partners are Product Marketing on launches, Brand Studio on creative, and our analytics team on measurement.

Why This Role Exists

Paid is one of our largest marketing investments, and we want to ensure that investment is working on the accounts we most want to win. That means getting engineers at those accounts to see our launches, attend our webinars and events, and hear one story alongside Sales.

Retargeting, LinkedIn, Vibe, connected TV, direct mail and event promotion are account channels. They're measured on reach and new engagement inside our target accounts, and judging them on cost per click gets them wrong. Search and some paid social are conversion channels, measured on cost per activation, and they still need an owner who keeps them efficient. This role leans firmly toward account channels.

We've run tests and understand generally what works: geo-targeted around recent in-person events and field activations have brought registrations from target accounts that had never engaged with us. We want someone to turn these tests into a repeatable program they own.

In Your First 90 Days

Here's where we expect your time to go:

• Cross-platform retargeting: retargeting is live across LinkedIn, Meta, Vibe and display, so engineers at target accounts who visit the site, read the docs or watch a launch video keep seeing relevant proof
• A geo-targeted event playbook: you've run geo-targeted paid for at least two events or activations and written the playbook (audiences, timing, creative, budget and how registrations from target accounts are tracked), so anyone on the team can run it again
• Paid behind ABM programs: our direct mail, Vibe, webinar and launch programs each have paid support aimed at target accounts, planned with Sales so each account hears one story
• Quick channel tests: you're testing new channels and formats every week and making clear calls on what to scale or cut
• Google Ads in good shape, not in focus: you've audited the account, fixed what matters, and set it up to run without taking over your week

If your instinct for your first 90 days is a deep restructure of our Google campaigns, this probably isn't the right role.

What You’ll Do:

Cross-Platform Retargeting to Target Accounts

• Build and run retargeting across LinkedIn, Meta, Vibe, YouTube, display and connected TV for engineers at target accounts who have visited the site, read the docs, watched a launch video or attended an event
• Build person- and company-level audiences from Salesforce and enrichment tools like Clay. Tailor the message by buying committee (engineering leaders, ML and voice engineers, product owners) and by account tier
• Keep target accounts out of mass campaigns where Sales owns the first touch

Paid Amplification for ABM Programs

• Own paid ABM for target accounts, both new logos and existing customers we want to expand. This is the core of the role
• Put paid behind our account-based programs: direct mail (run with Sales and BDRs), Vibe audiences, webinar promotion and launch promotion. Each account should hear one story across paid, events, mail and outbound
• Track account-level signals such as ad engagement, site visits, docs activity, sign-ups and API usage, and get warm accounts to the right AE or BDR quickly

Events & Geo-Targeting

• Own geo-targeted paid for our in-person events and field activations, aimed at people at target accounts who haven't engaged with us yet
• Turn our early wins into a repeatable playbook covering audiences, radius and timing, creative, budget, registration tracking and follow-up with Sales
• Report each event's results by account: who registered, who attended, and which accounts were new to us

Channel Experimentation

• Run experiments every week across LinkedIn, YouTube, Reddit, connected TV, Meta, X and emerging channels such as AI assistant and agent ad placements
• Take the creative we already have (launch videos, customer stories, benchmark charts, lo-fi creator-style clips) and find where each one performs
• Write and test many ad variations quickly, and tell Brand Studio and content creators what to make next based on what works
• Decide what to scale, what to cut, and when a channel has had a fair test, and say why
• Set and pace the monthly budget across channels and report spend against plan

Google Ads & Paid Search

• Own our Google Ads account: brand and non-brand search, YouTube, and Performance Max where it fits, and keep it running efficiently without letting it take over your week
• Structure campaigns by product line, with feature