Growth Marketing Manager, Nursing Education

FHLB Des Moines; Seattle (WA); Hybrid; USD 78,000 - 84,000; Full time

Job summary

University of Washington School of Nursing seeks a Marketing Manager to lead audience-facing marketing execution across digital advertising, social media, content, email marketing and marketing automation. You will drive programs that generate inquiries, move applicants to apply, and grow engagement across channels.

You will own creative, ensure accessibility, and partner with in-house teams to maintain brand standards while leveraging analytics to optimize performance and impact across UW

Qualifications

• Bachelor's degree in Marketing, Communications, or related field or equivalent experience.
• 2-3 years of demonstrated experience in planning and managing digital advertising campaigns with budget management.
• 2-3 years of demonstrated experience with email marketing and marketing automation platforms, including Salesforce, and web hosting sites, including WordPress.
• Experience creating, developing, scheduling, and posting social media and web-based content for organizational channels.
• Proficiency with analytics tools (Qualtrics, Hotjar) and translating data into recommendations.
• Working proficiency in design tools to produce channel creative (Adobe Creative Suite, Canva, or equivalent).
• Strong writing skills across marketing, editorial, and digital formats.
• Ability to manage multiple campaigns and deadlines with limited supervision.

Responsibilities

• Plan, build, and manage digital advertising campaigns across search and paid social.
• Develop advertising creative meeting brand and UW standards.
• Manage campaign budgets, pacing, and optimization; reallocate based on performance.
• Build and refine audience segments and targeting strategies for program recruitment.
• Monitor and report campaign performance, including cost per inquiry and conversion.
• Coordinate with OSAA and Admissions to align campaign timing with recruitment cycles.
• Support marketing planning for new and revised academic programs.
• Coordinate with University Marketing & Communications on shared platforms and standards.

Skills

Digital advertising

Budget management

Email marketing

Marketing automation

Social media

Content creation

Analytics tools

Adobe Creative Suite

WordPress

Strong writing

Project management

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Salesforce

WordPress

Qualtrics

Hotjar

Adobe Creative Suite

Canva

Job description

University of Washington School of Nursing seeks a Marketing Manager to lead audience-facing marketing execution across digital advertising, social media, content, email marketing and marketing automation. You will drive programs that generate inquiries, move applicants to apply, and grow engagement across channels.

You will own creative, ensure accessibility, and partner with in-house teams to maintain brand standards while leveraging analytics to optimize performance and impact across UW