Growth Marketing Manager, North America

TravelPerk; Boston (MA); On-site; USD 90,000 - 140,000; Full time

Job summary

TravelPerk is hiring a Growth Marketing Manager to lead paid search initiatives in North America, aligning with the strategy set by the Senior Manager, Paid Marketing. You will drive a pipeline of high-quality B2B leads for Sales and collaborate on AI-related content for search engines.

The role is hands-on, data-driven, and involves close collaboration across Marketing and Sales to optimize campaigns and contribute to AI-answer engine initiatives.

Qualifications

• North America is a priority market for Spend.
• Paid search is a core demand-capture channel in the US.

Responsibilities

• Campaign management and optimization of paid search across Google Ads and Microsoft Advertising in North America.
• Testing and analysis of ad copy and landing pages to improve performance.

Job description

About Us

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact. We're trusted by more than 12,000 companies worldwide, including Bolt, GoCardless, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel, fintech, and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team. Visit www.perk.com to learn more.

About the Role

North America is one of our priority markets. With Spend launching in the US, paid search is a core demand-capture channel, and we're hiring a Growth Marketing Manager to run it day to day. You'll own the execution of paid search across Google Ads and Microsoft Advertising in North America, working to the strategy set by the Senior Manager, Paid Marketing, and driving a consistent pipeline of high-quality B2B leads for Sales. You'll also help shape how Perk shows up in AI answer engines, partnering with our SEO team on AEO. This is a hands‑on role for someone who is strong on data, curious about AI, and comfortable working across Marketing and Sales.

What You'll Do:

Campaign management and optimization

• Manage Perk's paid search campaigns across Google Ads and Microsoft Advertising in North America, owning bid management, budget pacing and campaign optimisation.

• Run regular search query analysis, keyword expansion and negative keyword management to keep the account efficient and clean.

• Use data-driven optimization to iterate continuously on efficiency and results across key metrics, from in-platform performance to online and offline conversions.
  

Testing and analysis

• Create, monitor and analyse A/B tests on ad copy and landing pages.

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