Growth Marketing Manager: Membership & Experiences

California Academy of Sciences; San Francisco (CA); Hybrid; USD 88,000 - 98,000; Full time

Job summary

The California Academy of Sciences in San Francisco is seeking a Growth Marketing Manager to lead membership and revenue programs across attendance, sleepovers, and other experiences. You will report to the Associate Director of Brand Marketing and supervise a Marketing Specialist, executing integrated campaigns that drive acquisition, engagement, and retention.

The role requires 3–6+ years in marketing, strong lifecycle and analytics skills, and experience with CRM and marketing automation.

Qualifications

• 3–6+ years of experience in marketing, preferably in membership, subscription, or experiential marketing.
• Experience with customer acquisition and retention strategies.
• Ability to manage multiple programs or campaigns simultaneously.
• Strong understanding of lifecycle marketing and audience segmentation.
• Experience with CRM/email platforms and marketing automation tools.
• Analytical mindset with the ability to translate data into strategy.
• Strong collaboration and project management skills.
• Experience marketing to diverse audience segments (families, adults, donors, tourists).
• Understanding of subscription/membership metrics (LTV, churn, renewal rates).
• Familiarity with managing or tracking marketing budgets across multiple programs or campaigns.
• Strong copywriting skills with experience writing for ads, email, and promotional campaigns across multiple audience types.

Responsibilities

• Execute multi-channel campaigns to drive ticket sales, program participation, and membership acquisition.
• Support go-to-market strategies for seasonal programming, exhibitions, and events.
• Collaborate with internal teams to optimize conversions on website and ticketing.
• Track and report on acquisition metrics including CPA and ROI.
• Develop lifecycle campaigns for onboarding, engagement, and renewal.
• Support renewal strategies with reminders and loyalty initiatives.
• Identify opportunities to increase lifetime value through cross-promotion.
• Lead marketing for programs like sleepovers, tours, birthday parties, and seasonal offerings.
• Manage campaign calendars across programs with varying audiences.
• Translate program content into audience-focused messaging.
• Optimize attendance and revenue through targeted promotions and insights.
• Manage multiple campaigns across membership and program verticals.
• Coordinate timelines, assets, approvals for campaigns.
• Maintain alignment across marketing, digital, and program teams.
• Coordinate with external agencies for development and execution.
• Support budget tracking and reconciliation.
• Write and adapt copy for paid and organic campaigns across channels.

Skills

Membership marketing

Customer acquisition

Retention strategies

Lifecycle marketing

Campaign management

Data analysis

Collaboration & PM

Copywriting

Audience segmentation

Budget management

Tools

CRM platforms

Marketing automation tools

Job description

The California Academy of Sciences in San Francisco is seeking a Growth Marketing Manager to lead membership and revenue programs across attendance, sleepovers, and other experiences. You will report to the Associate Director of Brand Marketing and supervise a Marketing Specialist, executing integrated campaigns that drive acquisition, engagement, and retention.

The role requires 3–6+ years in marketing, strong lifecycle and analytics skills, and experience with CRM and marketing automation.