Growth Marketing Manager: Email & Lifecycle for Hypergrowth

Bevi; Boston (MA); On-site; USD 94,000 - 116,000; Full time

Benefits offered by this job

Health insurance

Equity/stock options

Flexible PTO

Parental leave

Job summary

Bevi is seeking a Growth Marketing Manager in Boston to own Bevi's email marketing engine end-to-end, from strategy through hands-on building, sending, and measuring campaigns across all customer touchpoints.

You will build emails in HubSpot, QA each deployment, and report results against pipeline and revenue impact. You will also own landing pages in WordPress, develop a content playbook, and lead A/B testing across copy, design, CTAs, and send logic.

Qualifications

• 4 to 6 years of B2B marketing experience with deep ownership of email programs
• Expert-level, hands-on HubSpot user: you build and send campaigns yourself, including workflows, smart content, forms, sequences, lead scoring, and reporting
• WordPress proficiency for landing page builds and campaign asset management
• Proven experience managing multi-email product launch programs with multiple audience segments and zero-defect deployment standards
• Track record of hands-on campaign execution, not just direction: you build, QA, and send emails and interpret performance data
• Experience owning outbound email programs including cold audience sequencing, vertical-specific messaging, and BDR/SDR coordination
• Proven A/B testing track record including test design, statistical analysis, and systematic application of learnings
• Strong cross-functional project management instincts with ability to run an intake process, shared calendar, and accountability
• Excellent written communication and brand voice; ability to craft effective subject lines

Responsibilities

• Build emails end-to-end in HubSpot: templates, personalization, dynamic content, lists and segments, workflows
• QA and test send every campaign before deployment across devices and clients
• Track and report performance after every send: opens, clicks, conversions, unsubscribes, pipeline impact
• Own the annual email roadmap across all sending programs aligned to product launches and campaigns
• Develop and maintain an email content playbook with standards for subject lines, copy length, design, CTAs and personalization
• Partner with Product & Technology teams to translate product releases into campaigns that drive awareness and action
• Own landing page builds in WordPress and HubSpot, including forms and tracking
• Maintain a live testing roadmap with active experiments on high-volume programs
• Design and execute A/B and multivariate tests across copy, creative, CTAs, and send timing

Skills

Email marketing

HubSpot

Landing pages

WordPress

A/B testing

Campaign management

Cross-functional

Analytics reporting

Content creation

Tools

HubSpot

WordPress

Google Analytics

Marketing automation

Job description

Bevi is seeking a Growth Marketing Manager in Boston to own Bevi's email marketing engine end-to-end, from strategy through hands-on building, sending, and measuring campaigns across all customer touchpoints.

You will build emails in HubSpot, QA each deployment, and report results against pipeline and revenue impact. You will also own landing pages in WordPress, develop a content playbook, and lead A/B testing across copy, design, CTAs, and send logic.