Growth Marketing Manager - Data-Driven Leader

clearchanneloutdoor; Oakland (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Clear Channel Outdoor in Oakland seeks a Marketing Manager to lead cross-functional initiatives with sales, real estate, research and creative to grow revenue and brand reach. You will craft presentations, demonstrate leadership in media strategy, and educate teams on the RADAR Data Suite and outdoor product portfolio.

You will align regional strategies, deliver actionable insights to account executives, develop vertical opportunities, guide the photography team, and collaborate on go-to-market

Qualifications

• Bachelor's Degree in Business, Marketing, Advertising, or equivalent field.
• 5+ years experience in Marketing, Advertising or Media.
• Proficiency with MS Office, Photoshop, Canva, InDesign and social media platforms.
• Familiarity with media math (GRP, reach, frequency).

Responsibilities

• Align strategies with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue.
• Deliver actionable insights and opportunities to Account Executives that reflect our understanding of clients' business needs and the solutions CCO can provide to drive customer success.
• Develop vertical opportunities and prospects based upon industry research, media spend and market relevance.
• Ensure Sales Leaders and Account Executives understand the value of CCO's RADAR Data Suite of Solutions, as well as key data platforms (Geopath, Kantar, ZoomInfo, Winmo, Scarborough, etc.). Develop key insights using these data platforms that can be used by Sales Leadership to identify, pursue, grow, and retain key regional and/or local customers.
• Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images)
• Partner with the region's Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations. Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO's RADAR Data Suite and positioning research and insights.
• Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory.
• Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers.
• Other duties as assigned or requested.

Skills

Cross-functional

Strategic thinking

Presentation

Media math

Education

Bachelor's degree

Tools

MS Office

Photoshop

Canva

InDesign

Job description

Clear Channel Outdoor in Oakland seeks a Marketing Manager to lead cross-functional initiatives with sales, real estate, research and creative to grow revenue and brand reach. You will craft presentations, demonstrate leadership in media strategy, and educate teams on the RADAR Data Suite and outdoor product portfolio.

You will align regional strategies, deliver actionable insights to account executives, develop vertical opportunities, guide the photography team, and collaborate on go-to-market