Growth Marketing Manager, B2B SaaS (NYC)

Goodwin Recruiting; New York (NY); On-site; USD 100,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, and vision

Accelerated growth

On-site in NYC

Collaborative team

Job summary

Goodwin Recruiting in New York, NY is seeking a Marketing Manager to own customer acquisition, engagement, and brand growth across multiple channels. You will test ideas, analyze data, and drive growth in a collaborative environment.

The role requires 2–3+ years in marketing, with hands-on growth marketing, funnel optimization, and content creation. On-site in NYC with a fast-growing B2B SaaS and ecommerce focus.

Qualifications

• 2–3+ years in marketing, preferably B2B SaaS/ecommerce
• Growth marketing with proven customer acquisition, engagement, conversion or retention
• Strong funnel knowledge and conversion optimization
• Content creation for blogs, social, email, and other channels
• Hands-on social media strategy, copywriting, publishing, engagement, and reporting
• Experience with lifecycle/email marketing and audience segmentation
• Proficient with tools like HubSpot, Webflow, Canva, Figma; strong written and verbal communication
• Highly organized with solid project management and ownership mindset

Responsibilities

• Develop and execute growth marketing initiatives to drive acquisition, conversion, engagement, and retention
• Identify opportunities in the marketing funnel and test new channels, messaging, and campaigns
• Track growth metrics and optimize campaigns based on performance
• Own the company’s social media strategy, content calendar, publishing, and community engagement
• Create content for blogs, email, social media, sales enablement, and other channels
• Build and optimize lifecycle marketing campaigns to boost product adoption
• Support product launches with coordinated messaging and campaign execution
• Execute integrated campaigns across growth, content, partner, lifecycle, and product marketing
• Plan and run partner initiatives including webinars and co-marketing campaigns
• Collaborate cross-functionally to maintain brand consistency and support company growth goals

Skills

Growth marketing

B2B SaaS

Lifecycle marketing

Analytics

Content creation

Social media management

Email marketing

Tools

HubSpot

Webflow

Canva

Figma

Job description

Goodwin Recruiting in New York, NY is seeking a Marketing Manager to own customer acquisition, engagement, and brand growth across multiple channels. You will test ideas, analyze data, and drive growth in a collaborative environment.

The role requires 2–3+ years in marketing, with hands-on growth marketing, funnel optimization, and content creation. On-site in NYC with a fast-growing B2B SaaS and ecommerce focus.