Growth Marketing Manager - AI-Driven B2B Demand (Remote)

RealNetworks, Inc.; Northern (KY); Remote; USD 110,000 - 120,000; Full time

Job summary

RealNetworks SAFR from RealNetworks is seeking a Growth Marketing Manager to build and drive pipeline across our retail segments. This remote US role collaborates with Marketing, Sales, SDRs and leadership to turn strategy into measurable demand and to develop campaigns, webinars, ABM programs, and nurture journeys that generate qualified opportunities.

You will own campaign calendars, partner with Marketing to translate messaging into executable campaigns, coordinate with SDRs and Sales for

Qualifications

• 5+ years of B2B demand generation experience.
• Experience building integrated campaigns for SaaS products.
• Experience with ABM programs and tools.
• AI-native marketer who uses generative AI in campaigns.
• Strong analytical skills for ROI and pipeline measurement.

Responsibilities

• Develop and execute multi-channel demand generation campaigns to create qualified pipeline across retail segments.
• Plan and deliver webinars to educate prospects and generate leads.
• Plan and execute ABM programs targeting strategic accounts.
• Identify target accounts in collaboration with Sales and prioritize them.
• Own campaign calendars and drive execution from planning through measurement.
• Partner with Marketing to translate messaging into campaigns and coordinate with SDRs/Sales.

Skills

Demand generation

ABM

AI-driven marketing

Campaign management

Sales alignment

Analytics

Project management

Multitasking

Tools

HubSpot

Marketo

Pardot

Job description

RealNetworks SAFR from RealNetworks is seeking a Growth Marketing Manager to build and drive pipeline across our retail segments. This remote US role collaborates with Marketing, Sales, SDRs and leadership to turn strategy into measurable demand and to develop campaigns, webinars, ABM programs, and nurture journeys that generate qualified opportunities.

You will own campaign calendars, partner with Marketing to translate messaging into executable campaigns, coordinate with SDRs and Sales for