Growth Marketing Manager

RealNetworks, Inc.; Northern (KY); Remote; USD 110,000 - 120,000; Full time

Job summary

RealNetworks SAFR from RealNetworks is seeking a Growth Marketing Manager to build and drive pipeline across our retail segments. This remote US role collaborates with Marketing, Sales, SDRs and leadership to turn strategy into measurable demand and to develop campaigns, webinars, ABM programs, and nurture journeys that generate qualified opportunities.

You will own campaign calendars, partner with Marketing to translate messaging into executable campaigns, coordinate with SDRs and Sales for

Qualifications

• 5+ years of B2B demand generation experience.
• Experience building integrated campaigns for SaaS products.
• Experience with ABM programs and tools.
• AI-native marketer who uses generative AI in campaigns.
• Strong analytical skills for ROI and pipeline measurement.

Responsibilities

• Develop and execute multi-channel demand generation campaigns to create qualified pipeline across retail segments.
• Plan and deliver webinars to educate prospects and generate leads.
• Plan and execute ABM programs targeting strategic accounts.
• Identify target accounts in collaboration with Sales and prioritize them.
• Own campaign calendars and drive execution from planning through measurement.
• Partner with Marketing to translate messaging into campaigns and coordinate with SDRs/Sales.

Skills

Demand generation

ABM

AI-driven marketing

Campaign management

Sales alignment

Analytics

Project management

Multitasking

Tools

HubSpot

Marketo

Pardot

Job description

Company Overview

SAFR from RealNetworks is a unified ecosystem specializing in face-based computer vision solutions optimized for real-world performance. Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives.

Position Overview

Location: Remote in the US, West Coast preferred.

SAFR is looking for a results-oriented Growth Marketing Manager to build and drive pipeline generation across our retail business. Working closely with Marketing, Sales, SDRs, and executive leadership, you will own the execution of integrated marketing programs that generate qualified pipeline across our target retail segments, from independent retailers to SMB chains to national retailers.

This role is responsible for turning strategy into measurable demand, as well as contributing to broader marketing execution as needed to help us reach, engage, and convert our target customers. You will develop and execute campaigns, webinars, account-based marketing (ABM) programs, nurture journeys, and SDR enablement that consistently generate qualified opportunities for our sales organization.

If you thrive on building marketing programs from the ground up, working across demand generation and broader marketing execution, and embracing AI to improve marketing performance, we want to hear from you!

What you’ll do:

• Develop and execute multi-channel demand generation campaigns that create qualified pipeline across multiple retail segments.


• Plan and deliver webinars that educate prospects and generate qualified leads.


• Plan and execute account-based marketing (ABM) programs targeting strategic accounts.


• Identify and prioritize target accounts in partnership with Sales.


• Own campaign calendars and execution from planning through measurement.

Campaign & Marketing Execution

• Partner closely with Marketing to translate messaging into executable campaigns.


• Coordinate closely with SDRs and Sales to align campaign activity, outreach, and follow-up, and provide the support needed for effective execution


• Support social, digital, event, and other marketing execution that directly supports awareness, engagement, or demand.


• Contribute to broader SAFR Guard marketing priorities as needed, including content, messaging, website, and other go-to-market execution.

Measurement & Operations

• Build and optimize marketing automation workflows, lead routing, campaign tagging, and reporting.


• Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue.


• Leverage campaign performance data and SDR/Sales/Customer feedback to recommend next steps, tests, and optimizations.


• Manage marketing budgets to maximize pipeline generation and return on investment.

What we are looking for:

• 5+ years of B2B demand generation experience.


• Experience building integrated campaigns for SaaS products.


• AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.


• Demonstrated success generating measurable pipeline through multi-channel marketing programs.


• Demonstrated ability to build demand generation programs in a lean environment, without relying on large paid media budgets or fully built marketing infrastructure.


• Experience contributing beyond demand generation to broader marketing execution in a small or lean marketing organization.


• Experience with account-based marketing (ABM).


• Strong experience with HubSpot or other marketing automation platform (Marketo, Pardot or similar).


• Experience partnering closely with SDR and sales organizations.


• Strong analytical skills with experience measuring campaign ROI and pipeline performance.


• Excellent project management and organizational skills.


• Ability to manage multiple campaigns simultaneously.


• Experience marketing to retailers or physical security technology buyers, preferable

Salary range for this position: $110K-$120K/year plus 10% bonus

RealNetworks is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status. We participate in E-Verify.