Growth Marketing Manager

Caraa; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A forward-thinking company is seeking a Growth Manager to drive user acquisition and enhance revenue through strategic planning and campaign execution. In this dynamic role, you will analyze performance metrics, embrace creative solutions, and play a pivotal part in reshaping personal health via Whole Genome Sequencing.

Benefits

Comprehensive health coverage — medical, dental, and vision

Health Savings Account (HSA) option

401(k) with company matching

Flexible paid time off (PTO) and paid volunteer time off

Fully remote position with home office stipend

Equity options included as part of a competitive compensation package

Rapid career advancement — we promote based on impact, not tenure

Qualifications

• 3+ years managing growth focused mostly in-house.
• Proven track record in managing and scaling paid acquisition channels.
• Strong analytical acumen with expertise in data analysis.

Responsibilities

• Lead growth strategy and oversee customer acquisition.
• Drive campaign management and optimizations across channels.
• Collaborate to enhance customer experience and conversion rates.

Skills

Data analysis

Digital marketing

Creative problem solving

Performance management

Job description

Seeking those who aspire to change the world.

Sequencing.com is seeking a dynamic Growth Manager to join our team and lead the charge in driving customer acquisition, revenue growth, and marketing innovation. As a key player in our growth efforts, you'll be responsible for strategizing, executing, and optimizing campaigns across multiple channels to accelerate our mission of empowering people with whole genome sequencing to transform their personal health.

We're looking for someone who thrives on data, loves experimenting with bold ideas, and embraces the challenge of scaling a fast-paced startup. You'll have the autonomy to take ownership of growth KPIs and the opportunity to collaborate across teams to shape impactful strategies that deliver results.

The ideal candidate is a resourceful and results-driven marketer who’s comfortable blending creativity and empathy with analytics. If you’re eager to push boundaries, test unconventional ideas, and drive measurable growth in a company that’s transforming personal health through Whole Genome Sequencing — read on!

Opportunity:

As the Growth Manager, you are tasked with leading the growth strategy, focusing on driving acquisition and enhancing revenue while managing key performance indicators (KPIs) such as Customer Acquisition Costs, Lifetime Value, and Return On Ad Spend. This pivotal role requires a blend of strategic foresight, analytical depth, and exceptional performance management skills.

• Operational Focus

Direct day-to-day operations across both paid and organic growth channels, implementing campaign management and data-driven optimizations to continuously improve performance.

• Strategic Impact

Shape and drive long-term growth strategies that align with Sequencing’s broader business ambitions, fostering innovation and market penetration.

• Develop forward-thinking growth strategies and forecasts that align with and propel the company’s long-term objectives.
• Lead impactful cross-functional projects to boost organizational efficiency and market presence.
• Pilot innovative market entry tactics to tap into new revenue streams and expand brand presence.

Responsibilities:

Complete Ownership Of Growth KPIs

• Think and plan independently to achieve goals using all the resources available, including resources managed by other stakeholders.
• Cultivate an understanding of the relationships and tradeoffs between different metrics in order to identify ways to drive increases in revenue and margin goals.

Strategic Development + Campaign Management & Optimization

• Lead production of customer insights driven creative to power breakthroughs in non intent driven channels like paid social (Meta/Facebook ads, Instagram, Tiktok).
• Initiate, evaluate, and oversee all marketing opportunities, including paid (paid search, social, display advertising, affiliate programs).
• Collaborate with marketing teams to design and refine funnels and user journeys that elevate the customer experience and optimize conversion rates.

Analysis

• Utilize existing dashboards and data tools to identify causes of changes in performance and identify opportunities for improvement.
• A/B Testing and Conversion Rate Optimization
• Champion A/B testing across platforms and campaigns to identify the most effective strategies and tactics.
• Collaborate with the design team to innovate and implement creative testing methodologies aimed at boosting conversion rates.

Qualifications

• 3+ years of experience managing Growth focused mostly in-house and being accountable for Revenue Growth
• Comfortable pursuing unconventional solutions to problems and taking an iterative approach to problem-solving
• Comfortable taking ownership of outcomes as well as inputs/deliverables
• Deep experience in data analytics and paid media
• Proven track record in digital marketing, with substantial experience in managing and scaling paid acquisition channels.
• Strong analytical acumen, with expertise in data analysis, performance metrics, and financial modeling.
• Demonstrated proficiency in working both independently and as part of a dynamic, cross-functional team.

Benefits

• Comprehensive health coverage — medical, dental, and vision
• Health Savings Account (HSA) option
• 401(k) with company matching
• Flexible paid time off (PTO) and paid volunteer time off
• Fully remote position with home office stipend
• Equity options included as part of a competitive compensation package
• Rapid career advancement — we promote based on impact, not tenure
• Performance-driven culture — results are recognized and rewarded
• Mission-driven work — change lives by reshaping the future of health

Location:

Remote

Application Steps:

Step 1: *REQUIRED* Complete our quick 2-minute applicant survey here: https://go.cultureindex.com/p/fNLN28XNx5Me

We use this to better understand how you work and where you thrive.

Step 2: Submit your application via LinkedIn.

Note: Applications will only be reviewed after the survey is completed.

About Sequencing

Sequencing is powering the future of personalized health. We are the platform that transforms a person’s genome into a lifelong source of straightforward, actionable insights - for individuals, families, and healthcare professionals. By providing the application layer to your DNA, we turn complex genetic data into recurring value throughout every stage of life.

Our unique, clinical-grade Whole Genome Sequencing unlocks the most complete view of your DNA, screening for almost all known health conditions, traits, and medication responses - and translating that information into clear, actionable steps for managing health risks, optimizing wellness, and extending longevity.

As whole genome sequencing becomes a standard part of life, Sequencing is already the trusted platform where people safely store their DNA data - and will become the lifelong home for every genome on Earth.

We’re a fully remote, global team of innovators, scientists, and builders, united by a mission to make genomics accessible, actionable, and life-changing for everyone.

Proudly named GenomeWeb’s Best Place to Work in 2024, Sequencing is venture-backed and scaling rapidly to meet surging demand in the fast-growing personal genomics market.

If you’re excited to help redefine how the world thinks about health, join us in building the platform that brings every genome to life.

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Sequencing Inc. is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.