Growth Marketing Manager

Icreon Communications; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Growth Marketing Manager to drive demand generation efforts through paid media, events, owned media, and ABM initiatives. The role involves optimizing lead progression and ensuring high engagement throughout the buyer journey. Candidates should have substantial B2B marketing experience and familiarity with key marketing tools.

Qualifications

• 5-8 years of B2B marketing experience required.
• Hands-on experience with LinkedIn Ads and Marketo.
• Strong organizational and project management skills.

Responsibilities

• Plan and optimize paid campaigns across various platforms.
• Lead logistics for tradeshows and events.
• Build and optimize email campaigns using Marketo.

Skills

B2B marketing

Demand generation

Account-Based Marketing (ABM)

LinkedIn Ads

AI tools

Project management

Tools

Marketo

Salesforce

Demandbase

6sense

ZoomInfo

Job description

Focus: Demand Generation, Events, Owned Media & ABM

About the Role:

We are seeking a versatile, results-driven Growth Marketing Manager to help lead demand generation across paid media, tradeshow/events, owned digital channels, and ABM initiatives. This individual will play a critical role in executing campaigns, improving funnel performance, and ensuring high-quality engagement across the entire buyer journey.

Key Responsibilities:

Performance Marketing

Plan, execute, and optimize paid campaigns on LinkedIn, testing across other platforms.

Manage channel-level budgets, performance reporting, and ongoing optimization.

Work with external paid search contractor to drive performance.

Event Marketing

Lead logistics, vendor coordination, and strategy for tradeshows, roadshows, and private events.

Collaborate with Sales for pre-show outreach and post-show follow-up campaigns. Attract, engage, and convert throughout the event journey (before, during, after).

Ensure captured leads are integrated into our CRM and routed appropriately for follow-up.

Owned Media Management

Email: Build and optimize Marketo campaigns for lifecycle and nurture workflows.

Social: Own organic LinkedIn strategy; grow audience engagement and reach.

Website: Optimize the website to drive micro-conversions and high-quality inbound leads.

Account-Based Marketing (ABM)

Help identify and prioritize high-value target accounts in partnership with Sales.

Launch ABM campaigns across channels.

Track and optimize engagement, conversion, and pipeline contributions from key accounts leveraging 6sense.

Funnel & Lead Lifecycle Management

Monitor funnel progression metrics (MQL SAL SQL Opportunity Closed/Won).

Report weekly/monthly on lead quality, velocity, and conversion rates.

Qualifications

5 8 years of B2B marketing experience across demand gen, ABM, owned media, and events.

Leverages AI tools to accelerate tactical execution.

Hands-on experience with LinkedIn Ads, Marketo, and social media management tools.

Proven ability to track, report, and optimize lead progression across the funnel.

Excellent organizational and project management skills.

A solid combination of creativity and an analytical mindset.

Bonus

Experience in a digital consultancy, agency, or professional services environment.

Familiarity with tools like Demandbase, 6sense, or ZoomInfo for ABM programs.

Strong working knowledge of CRM and marketing automation integration (Marketo + Salesforce).