Growth Marketing Manager

FitXR; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading fitness technology company, FitXR, seeks a Growth Marketing Manager to drive acquisition and optimize marketing strategies for their VR fitness applications. The role involves experimentation across various channels and cross-functional collaboration to enhance visibility and user engagement.

Benefits

Unlimited annual leave

Stock options

Learning budget

Home office setup budget

Wellbeing budget

VR headset

12 weeks full paid family leave

Qualifications

• Proven experience in growth and performance marketing.
• Hands-on experience with platform stores.
• Experience running paid campaigns.

Responsibilities

• Design, run, and analyze growth experiments across channels.
• Own the marketing funnel from awareness to trial conversion.
• Define success metrics and analyze data for growth optimization.

Skills

Growth Marketing

Performance Marketing

Lifecycle Marketing

Digital Marketing

Data Analysis

Experimentation Frameworks

Tools

Meta Quest

Apple App Store

Google Play

Steam

Job description

Growth Marketing Manager

FitXR is a fitness technology company working at the cutting edge of VR and MR, building a movement for movement.

We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $30m from top investors such as Maveron, Hiro, and BoostVC.

We've built a growing range of fitness studios, from box workouts with world-class trainers like Olympian Nicola Adams to immersive Zumba dance classes. While nothing compares to trying it yourself, you can watch a trailer here.

Our team is distributed across Europe and the US. We’re guided by our Principles of Play: four core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory.

FitXR is available on Meta Quest 2 & 3 and has been downloaded by over a million people worldwide and featured in Forbes, Empire, T3, Washington Post, Men's Health, GQ and more. In 2022, FitXR ranked 6th in The Information’s 50 Most Promising Startups.

TLDR

We’re a fast-growing VR fitness startup with a mission to make movement more accessible and effective for those who aren’t served by the current fitness solutions in the market. With a product people love and a strong core team of 45, we’re ready to build our acquisition engine and hire an innovative, up and coming leader who can build a new frontier for the space we operate within.

Operating as an IC, you’ll play a pivotal role in defining and executing the tactics that bring our product to more people. You’ll have autonomy to test across channels, dig into data, and scale what works—while helping reshape our growth strategy from the ground up.

Where you’ll spend your time

Experimentation & Acquisition

• Design, run, and analyze growth experiments across paid, organic, and owned channels
• Become an expert in driving visibility across the Meta Horizon store through paid, SEO, and more
• Launch and optimize campaigns across Meta, Horizon, influencer, and other platforms that you’ll define
• Own CAC, LTV, and channel ROI—focusing on efficiency and scale

Funnel Optimization

• Own the marketing funnel from awareness to trial conversion
• Identify drop-off points and build hypotheses to improve performance
• Partner with Product to evolve onboarding and conversion flows

Data & Measurement

• Define success metrics for each initiative; build dashboards and reports for leadership
• Analyze cohort and attribution data to inform budget and channel decisions
• Inform future expansion of our measurement platforms and tooling

Cross-Functional Leadership

• Collaborate with marketing team on GTM plans, positioning tests, and channel alignment
• Work with Design and Content to create high-performing assets
• Interface with Product and external partners as needed

We’d love to see from you

• Proven experience ingrowth,performance, lifecycle marketing, or full-stack digital marketing
• Hands-on experience with platform stores like Meta Quest, Apple App Store, Google Play, or Steam
• Experience running paid campaigns hands-on (Meta, Google, TikTok, or others)
• An insatiable desire to leverage AI to accelerate learnings, capabilities, and impact
• Curiosity for innovative growth plays
• Case studies that prove impact of both paid and organic initiatives towards growth objectives
• Solid grasp of proven experimentation frameworks
• Ability to pull insights from data and turn them into action
• Passion or familiarity with VR, gaming or fitness

Nice to haves but not essential

• Experience in mobile/app growth or subscription businesses
• Exposure to organic growth levers: ASO, SEO, referral, content

Our mission is to make the world a healthier place with the world's most loved fitness product: to create a Movement for Movement. To build inclusive products, we need to build an inclusive team. Please know that this list is indicative and that we would still love to hear from you even if you feel you only are a 75% match. Skills can be learnt, diversity cannot. We promote a diverse and inclusive culture at FitXR.

Logistics

Our interview process takes place on Google Hangouts and tends to consist of the following stages:

• Initial screen with the Talent team

• 1st Stage-Competency focus

• 2nd Stage-Cross Collaboration focus

• Assignment andFounder Stage

Some roles will have extra stages but we’ll let you know as early as possible if so.

Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance.

Benefits

As well as being fully remote, our benefits include:

Unlimited annual leave

Stock options - everyone is an owner

£800 per annum learning budget and £400 home office setup budget

£900 per annum wellbeing budget (Private Health Insurance available)

VR headset

12 weeks full paid family leave