Growth Marketing Manager

Rozgoo; San Francisco (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Checkr Tenant is seeking a Growth Marketing Manager to support and scale our Tenant screening product. This role will drive growth across search, paid and organic channels, web optimization, email, social, and product marketing.

The ideal candidate has 6+ years in digital marketing, with a track record in high-growth B2C environments, and familiarity with AI-driven content tools. This is a high-leverage opportunity to rapidly scale a new product within Checkr's marketing org.

Qualifications

• 6+ years of digital marketing experience, ideally in high-growth B2C environments.
• Familiarity with AI-driven content engineering tools and workflows.
• Creative, test-and-learn mindset with data-driven decision making.

Responsibilities

• Define growth and user acquisition strategy across search, web, email, social, and programmatic channels.
• Lead AI-driven SEO and content strategy for B2B and B2BC markets.
• Collaborate with marketing teams to improve website performance through experiments and optimization.
• Define strategic direction and goals for paid campaigns across social, display, search, and video.
• Refine personas and value propositions with Product for stronger resonance.
• Design experiments across channels and analyze results to inform strategy.
• Work with product/engineering to adapt strategy based on roadmap and insights.

Skills

Growth marketing

SEO

Performance marketing

Email marketing

Social media marketing

Product marketing

AI-driven content tools

B2B/B2C marketing

Tools

AI content tools

Job description

About Checkr

Checkr is building the data platform to power safe and fair decisions. Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including Amazon, DoorDash, Netflix, Kimpton, and Anthropic. We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.

About Checkr Tenant

Checkr is transforming the entire screening process end-to-end, from identity verification to credit/criminal checks, income checks, and more—a comprehensive integration unmatched by other providers.

For over a decade, Checkr has been the trusted backbone for 130,000 businesses, processing background checks for more than 60 million people each year. Checkr Tenant leverages the best-in-class exclusive datasets, including instant income verification via Truework and access to a constantly updated criminal records database on over 250 million people. It allows rental companies of any size to evaluate applicants faster, more accurately, and with greater compliance, all from a single convenient product.

About the team/role

Checkr Tenant is looking for a Growth Marketing Manager to support and expand our Tenant screening product. Checkr Tenant is a brand-new offering and has shown great momentum with landlords and property managers. We're excited to make our first marketing hire in this area.

This role will report to the Checkr Tenant GM. It will be instrumental in shaping and scaling growth across search (organic & paid), performance marketing channels, web, social, email, and product marketing. The ideal candidate will have a generalist growth marketing background, with proven success building and executing B2B and B2BC marketing strategies. This is a high-leverage opportunity to rapidly scale new products within a mature marketing organization.

What you’ll do

• Growth Strategy: Define the growth and user acquisition strategy for the tenant business line – spanning search (organic & paid), web, email, social, and programmatic channels, while overseeing execution through appropriate team stakeholders.
• AI-driven SEO: Lead B2B and B2BC content strategy, utilizing AI tools to generate efficiencies across our entire content generation process.
• Website Strategy: Collaborate with the core marketing team to enhance B2C website performance through experimentation and optimization.
• Paid Acquisition: Define the strategic direction and performance goals for B2C paid campaigns across social, display, search, and video; partnering with internal teams or external agencies to steer execution and optimization.
• Product Positioning: Refine personas and value propositions in collaboration with Product for stronger resonance and differentiation.
• Channel Testing & Analytics: Design and run experiments across acquisition channels, analyze performance data, refine targeting, and attribute results to inform strategy.
• Cross-functional Collaboration: Work closely with product and engineering teams to continuously adapt our strategy based on the product roadmap and insights into what is working.

What you bring

• 6+ years of experience in digital marketing across SEO, performance marketing, email, social, and product marketing, ideally in high-growth B2C environments.
• Familiarity with AI-driven content engineering tools and workflows.
• A creative, test and learn mindset, par