Growth Marketing Manager

OneImaging; Miami (FL); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Equity incentive

Competitive benefits

Job summary

OneImaging seeks an experienced Growth Marketing & Operations Manager to lead engagement and utilization initiatives for our radiology network. You will own the end-to-end engagement lifecycle, from initial contact to exam completion, collaborating with Customer Success, Member Services, and Product/Engineering teams.

You will build a data-driven marketing operations stack, drive multi-channel campaigns, and leverage healthcare data to improve utilization rates, while staying ahead of industry

Qualifications

• 2+ years of marketing experience with engagement and utilization strategies in a B2C or B2B2C environment.
• Experience creating and executing innovative marketing campaigns that drive customer engagement.
• Proven track record building and scaling marketing operations, including technology stack management (Braze).
• Strong analytical skills with the ability to leverage data to drive decisions and optimize campaigns.
• Creative mindset with the ability to develop compelling content and marketing strategies.
• Excellent leadership and team-building skills.
• Strong background in digital health or a related industry is highly preferred.

Responsibilities

• Build and run a high performance Engagement Marketing Operation, responsible for utilization of our services from first message through exam completion.
• Build and run a data-driven marketing machine that leverages data, automation, and other tools to execute and optimize multi-channel campaigns within and across customers at scale
• Work with our product and technology team to develop and implement robust marketing operations infrastructure that integrates with our tech stack.
• Leverage healthcare data such as eligibility files, prior authorization feeds, and claims data to identify targeted marketing strategies that drive Utilization Rate
• Partner closely with customer and member services teams to ensure alignment on priorities, objectives, and execution
• Continuously iterate on creative ideas, utilizing data to refine and enhance engagement strategies.
• Stay ahead of industry trends, bringing new ideas and best practices to OneImaging’s marketing efforts.

Skills

Engagement marketing

Data-driven decisions

Leadership

Analytical skills

Digital health knowledge

Tools

Braze

Job description

Radiology is the second most used healthcare service, used by over 51% of the workforce annually. Despite the critical role of radiology in healthcare, the process for undergoing a medical imaging exam has remained unchanged for decades. OneImaging is solving this with a concierge approach and a premium-quality radiology network of over 5,000 vetted providers across 48 states, which also reduces imaging costs by 60-80%. Our solution helps patients and families access essential radiology services at fair prices and without surprise bills, all while delivering immediate savings and ROI for employers and payers on every exam.

We are seeking an experienced Growth Marketing & Operations Manager to lead our effort to drive utilization of OneImaging’s services within our growing eligible member population. This role will be a pivotal member of the team, responsible for building and owning Engagement and Marketing Operations that works with Customer Success, Member Services, and Product/Engineering teams to create a world-class member experience for OneImaging. The ideal candidate will have significant experience engaging consumers with (B2C) technology and is able to combine strong technical and creative skillsets to build a successful Engagement function.

What you'll do:

• Build and run a high performance Engagement Marketing Operation, responsible for utilization of our services from first message through exam completion.
• Build and run a data-driven marketing machine that leverages data, automation, and other tools to execute and optimize multi-channel campaigns within and across customers at scale
• Work with our product and technology team to develop and implement robust marketing operations infrastructure that integrates with our tech stack.
• Leverage healthcare data such as eligibility files, prior authorization feeds, and claims data to identify targeted marketing strategies that drive Utilization Rate
• Partner closely with customer and member services teams to ensure alignment on priorities, objectives, and execution
• Continuously iterate on creative ideas, utilizing data to refine and enhance engagement strategies.
• Stay ahead of industry trends, bringing new ideas and best practices to OneImaging’s marketing efforts.

About you:

• 2+ years of experience in marketing, with a focus on engagement and utilization strategies in a B2C or B2B2C environment.
• Experience in creating and executing innovative marketing campaigns that drive customer engagement.
• Proven track record in setting up and scaling marketing operations, including technology stack management (Braze).
• Strong analytical skills with the ability to leverage data to drive decisions and optimize campaigns.
• Creative mindset with the ability to develop compelling content and marketing strategies.
• Excellent leadership and team-building skills.
• Strong background in digital health or a related industry is highly preferred.

The base salary range for this position is $80,000 - $120,000. Individual compensation will depend on various factors, including qualifications, skills, experience, location, and applicable laws. In addition to base salary, this role is eligible to participate in our equity incentive and competitive benefits plans.

Equal Employment Opportunity:

OneImaging is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views, or other applicable legally protected characteristics.

OneImaging is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].