Growth Marketing Manager

Benjamin Franklin Plumbing of Grand Rapids, MI; Grand Rapids (MI); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

401K + Employer Match

Health insurance

Paid time off

Bonus based on performance

Advancement opportunities

Job summary

Benjamin Franklin Plumbing of Grand Rapids, MI is seeking a creative, data-driven Marketing Leader to build and scale a growing service brand in West Michigan.

You’ll own the marketing strategy, manage Google profiles, SEO, ads, content, events, and analytics, collaborating with leadership to drive measurable growth and brand trust.

Qualifications

• Experience building and executing a comprehensive marketing strategy.
• Strong familiarity with Google Business Profile, reviews, and local ads.
• Proven ability to grow online presence, leads, and revenue through data-driven campaigns.

Responsibilities

• Develop and implement the full marketing strategy for Benjamin Franklin Plumbing of Grand Rapids.
• Manage Google Business Profile, ads, SEO, content, and email campaigns.
• Lead social media, website improvements, and community outreach.
• Collaborate with leadership to produce measurable business results.

Skills

Creativity

Data-driven

AI awareness

Time management

Ownership

Tools

Google Business Profile

Google Local Services Ads

Google Ads

SEO

WordPress

Analytics tools

Canva

Adobe

CRM/ServiceTitan

Job description

Benefits:

• Health insurance
• Opportunity for advancement
• Paid time off
• 401(k) matching
• Bonus based on performance

Build Something Bigger Than Marketing

Most marketing jobs involve maintaining what already exists. This isn’t one of them.

We’re looking for someone who wants to build, create, experiment, and grow a brand that is becoming one of West Michigan’s premier plumbing companies.

If you’re someone who constantly asks… “What if we tried this?” “There’s got to be a better way.” “I have an idea…”

…we’d love to meet you.

We’re not looking for someone who simply checks marketing boxes. We’re looking for someone who thinks like a business builder.

About Us

Benjamin Franklin Plumbing has experienced rapid growth over the past several years and we’re just getting started. Our next phase includes expanding throughout West Michigan while becoming the most trusted plumbing company homeowners, property managers, and businesses think of first.

We’re building a company where great ideas are encouraged, creativity is rewarded, and every employee has the opportunity to make a meaningful impact.

If you enjoy freedom, ownership, and seeing your ideas come to life, you’ll thrive here.

What You’ll Own

You’ll have responsibility for developing and executing our entire marketing strategy, including:

• Google Business Profile optimization
• Online review strategy and reputation management
• Google Local Services Ads (LSAs)
• Pay-Per-Click campaign management and vendor oversight
• Search Engine Optimization (SEO)
• AI Search Optimization (ChatGPT, Gemini, Perplexity and emerging platforms)
• Website management and ongoing improvements
• Social media strategy and content creation
• Email marketing campaigns
• Community outreach and local events
• Referral and customer loyalty programs
• Property manager and commercial partner communications
• Marketing analytics and reporting
• Brand consistency across all customer touchpoints

What Success Looks Like

You’ll help us:

• Increase qualified leads
• Improve conversion rates
• Grow our online reputation
• Become the #1 plumbing company consumers find online
• Expand successfully into new markets
• Strengthen relationships with commercial and residential customers
• Create innovative campaigns competitors haven’t thought of yet

Most importantly…

You’ll have the freedom to test new ideas. If you have a great marketing concept backed by solid thinking, we want to hear it—not bury it in layers of approval.

We’re Looking For Someone Who…

• Thinks creatively and solves problems.
• Loves data as much as creativity.
• Is curious about AI and emerging marketing technology.
• Enjoys learning and improving every week.
• Can manage multiple projects without losing attention to detail.
• Takes ownership instead of waiting for direction.
• Wants to build a long‑term career, not just hold another marketing job.
• Believes marketing should produce measurable business results.

Experience

Preferred experience with:

• Google Business Profile
• Google Local Services Ads
• Google Ads
• SEO
• AI-driven search optimization
• Website management
• WordPress or similar CMS
• Social media management
• Email marketing platforms
• Analytics and reporting tools
• Graphic design platforms (Canva or Adobe)
• CRM or ServiceTitan experience is a plus

Why Join Benjamin Franklin Plumbing?

You’ll join a company that values initiative, trust, and growth. We believe great people deserve the freedom to do great work.

Your ideas won’t get stuck in endless meetings. You’ll work directly with leadership, help shape the future of our company, and see the impact of your work every day. As our company grows, so will your opportunities.

If you’re excited about helping build one of West Michigan’s premier home service brands, we’d love to talk with you.

BENEFITS

• 401K + Employer Match
• Medical, Dental, Vision and Life Insurance
• Emergency savings account + Employer match
• Gym membership
• Paid time Off
• Paid holidays
• Advancement opportunities
• Parties and Family Events