Growth Marketing Manager

CSB-System North America; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

CSB-System North America is seeking a results-driven commercial marketer to own pipeline and revenue contributions for North American markets. This role leads ABM programs, collaborates with Sales, and assesses data to optimize marketing impact across campaigns, events, and digital initiatives.

The ideal candidate has B2B growth and demand generation experience, strong CRM/marketing automation knowledge, and a proven ability to drive measurable pipeline in a fast-paced enterprise software

Qualifications

• Proven track record of creating measurable pipeline in B2B growth.
• Deep knowledge of CRM, marketing automation, and funnel measurement.
• Experience with account-based marketing and targeting priority accounts.
• Experience leading teams or agencies.

Responsibilities

• Build and execute a measurable growth marketing strategy for target accounts.
• Develop ABM programs combining data, digital activity, content, events, and sales engagement.
• Collaborate with Sales to define target accounts and next steps.
• Use data to report on pipeline, opportunities, conversion, and revenue.
• Lead and develop one marketing team member.
• Present marketing performance to North American leadership.

Skills

B2B growth

Demand generation

Performance marketing

CRM

Marketing automation

Funnel measurement

Account-based marketing

Target account strategies

Data-driven decision making

Analytical mindset

Leadership (people/projects/agencies)

Job description

Company Description

CSB-System is a global leader in industry-specific ERP and MES solutions for food and beverage manufacturers, serving sectors such as meat, poultry, dairy, bakery, and prepared foods. As a food-native platform, CSB replaces fragmented spreadsheets and point tools with a single backbone that unifies finance, production, quality, traceability, planning, and logistics. The system helps manufacturers protect margin and yield, stabilize operations, and manage audits and recalls with robust traceability and embedded food-safety practices. Founded in 1977, CSB supports more than 1,200 customers worldwide with scalable ERP packages tailored to businesses from single-site plants to complex multi-plant groups. CSB-System North America focuses on de-risking digital transformation with proven best practices, modular rollouts, and upward-compatible releases.

What You’ll Own

Build and execute a measurable growth strategy that turns target accounts, segments and buyer personas into sales opportunities.

Own

• Marketing-generated sales opportunities
• Lead opportunity conversion
• Marketing-influenced revenue

Account-Based Growth

Develop targeted programs that combine data, digital activity, content, events, executive outreach and sales engagement to reach priority accounts.

Partner with Sales to define target accounts, decision-makers, relevant business challenges, messaging and next steps.

Develop campaigns around commercial opportunities and industry challenges. Test channels, messages and approaches; scale activities that generate pipeline and discontinue those that do not.

Ensure marketing activity converts into meaningful sales conversations.

Ensure marketing-generated opportunities are visible, measurable and followed through.

Data & Performance

Use commercial data to guide decisions and report on:

• Pipeline created and influenced
• Opportunities created
• Conversion rates
• Revenue contribution

Present marketing performance to North American leadership.

Lead and develop one marketing team member responsible for areas including digital activity, events and execution.

Set priorities, establish accountability and ensure day-to-day activity supports the growth strategy. As the business expands, this role may help shape the future North American marketing organization.

What We’re Looking For

We’re seeking a commercial marketer who is comfortable being accountable for pipeline and revenue contribution.

Ideally, you’ll bring

• B2B growth, demand generation or performance marketing experience
• A track record of contributing to measurable pipeline creation
• Strong knowledge of CRM, marketing automation and funnel measurement
• Experience working closely with B2B sales teams
• An analytical approach to marketing performance
• Experience with account-based marketing or targeted account strategies
• Confidence challenging existing approaches when data supports a different direction
• Experience leading people, projects or agencies—or readiness to take that step
• Experience in enterprise software, ERP, manufacturing technology or the food industry is valuable but not required.

What Success Looks Like

Within your first year, you will have:

• Built a clear North American growth marketing strategy
• Defined priority audiences and target accounts
• Established repeatable campaigns that generate sales opportunities
• Improved alignment between marketing activity and the sales pipeline
• Created transparent reporting from marketing investment through opportunity and revenue
• Identified the channels that consistently produce commercial results
• Developed the marketing function into a disciplined growth engine

How You’ll Be Measured

Your primary KPI is qualified pipeline growth.

Supporting measures include opportunity creation, conversion, target-account engagement, pipeline velocity and revenue contribution.

Metrics such as website traffic, impressions, followers, email opens and event attendance matter only when they help explain commercial performance. Activity alone is not success.