Growth Marketing Leader (Remote) - B2B/B2B2C Growth

Advocate Health; Tallahassee (FL); Remote; USD 70,000 - 106,000; Full time

Benefits offered by this job

Health benefits

Retirement plans

Career development programs

Performance bonuses

Job summary

Advocate Health is seeking an experienced Growth Marketing leader to develop and execute integrated marketing strategies for Front Door services, including Managed Health and Employer Solutions. You will translate insights into multi-channel campaigns and align with business leaders across departments.

The role emphasizes AI and analytics, with a focus on complex B2B and B2B2C journeys, cross-functional collaboration, and measurable outcomes for growth initiatives within a national enterprise.

Qualifications

• Bachelor's Degree or relevant knowledge in Marketing, Communications or other business-related field
• 7+ years of experience in marketing or other business-related field and management
• Demonstrated experience developing and executing B2B and/or B2B2C marketing strategies that drive measurable business outcomes

Responsibilities

• Develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
• Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
• Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
• Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
• Develop marketing strategies that support employer, payer, broker, consultant, referral, and other business audiences, while translating value propositions into customer-centric messaging and campaigns
• Build integrated B2B and B2B2C marketing plans that drive awareness, engagement, lead generation, and conversion across complex decision-making journeys
• Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
• Partner closely with business development, sales, product, operations, digital, analytics, and service line leaders to identify growth opportunities and translate business objectives into actionable marketing strategies.

Skills

Growth marketing

B2B marketing

B2B2C marketing

Data analytics

Digital marketing

Education

Bachelor's degree in Marketing/Communications or related field

Job description

Advocate Health is seeking an experienced Growth Marketing leader to develop and execute integrated marketing strategies for Front Door services, including Managed Health and Employer Solutions. You will translate insights into multi-channel campaigns and align with business leaders across departments.

The role emphasizes AI and analytics, with a focus on complex B2B and B2B2C journeys, cross-functional collaboration, and measurable outcomes for growth initiatives within a national enterprise.