Growth Marketing Leader - Acquisition, Lifecycle & Analytics

Becton Dickinson

Covington (GA)

On-site

USD 130,000 - 180,000

Full time

6 days ago

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Job summary

Becton Dickinson is seeking an Associate Director, Growth Marketing to drive growth across PureWick’s customer acquisition, engagement and revenue programs. You will own the end-to-end growth engine, coordinating media investment, digital experiences, lifecycle marketing, analytics, and customer insights to deliver measurable outcomes.

The role requires 8+ years in growth marketing with strong leadership, performance marketing, and data-driven decision making.

Qualifications

Bachelor's degree required or equivalent related field.
8+ years of growth marketing, performance marketing, digital commerce, or demand generation.
Proven leadership: build, coach and retain high-performing teams.
Experience driving customer acquisition and revenue growth via integrated marketing strategies.

Responsibilities

Develop and execute growth marketing strategy aligned to revenue goals.
Own media strategy across TV/CTV, paid search, social, display, video, and affiliates.
Improve lifecycle marketing to boost engagement, conversion, and retention.
Partner with Digital Technology to optimize websites, SEO, and conversion rates.
Establish growth KPIs, dashboards, and reporting linking investments to revenue.
Lead agency relationships and cross-functional teams to drive impact.