Digital Marketing Tech Lead — Growth & Personalization

BD; Covington (GA); On-site; USD 150,000 - 190,000; Full time

Job summary

BD is seeking an Associate Director of Digital Marketing Technologies to lead the strategy, implementation, and optimization of the digital platforms powering PureWick’s customer acquisition, engagement, conversion, and retention efforts.

Reporting to the Senior Director of U.S. Home Care, the role coords websites, CRM, marketing automation, and data analytics to scale growth with data-driven decisions. On-site collaboration is emphasized with in-office presence required.

Qualifications

• Bachelor's degree or higher in a related field.
• 8+ years in digital marketing technology, marketing operations, CRM, or related areas.
• Proven success implementing tech strategies that improve engagement and performance.
• Experience managing websites, CMS, CRM, marketing automation, and integrations.
• Strong knowledge of digital ecosystems, data architecture, analytics, and enterprise marketing tech.

Responsibilities

• Develop and execute the digital marketing technology roadmap aligned to commercial objectives.
• Evaluate and implement technologies to improve scalability, personalization, and business performance.
• Lead strategy, governance, and optimization of websites, CRM, marketing automation, and engagement tools.
• Enable personalized customer journeys through CRM, automation, and data capabilities.
• Build analytics and BI capabilities to support marketing measurement and decision making.

Skills

Marketing technology

CRM & automation

Data analytics

Cross-functional leadership

Education

Bachelor's degree in Information Systems/Marketing/Business/CS/Digital Technologies

Tools

Salesforce CRM

Marketing Cloud

Adobe Experience Cloud

CDPs

CMS platforms

Job description

BD is seeking an Associate Director of Digital Marketing Technologies to lead the strategy, implementation, and optimization of the digital platforms powering PureWick’s customer acquisition, engagement, conversion, and retention efforts.

Reporting to the Senior Director of U.S. Home Care, the role coords websites, CRM, marketing automation, and data analytics to scale growth with data-driven decisions. On-site collaboration is emphasized with in-office presence required.