Growth Marketing Leader

Zealthy; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Time Off

Holidays

Equity & Reviews

Health

Job summary

Zealthy in New York, NY is seeking a full-time Marketing leader to drive data-driven performance campaigns across Meta, Google and emerging channels. You will own budget planning, forecast, and ROI optimization while mentoring a growing team.

Collaborate with product, analytics, and creative to deliver high-impact campaigns and test new growth strategies. Ideal candidates have 4+ years in performance marketing, a track record in B2C growth, and hands-on leadership in fast-paced startups.

Qualifications

• 4+ years of performance marketing experience focusing on B2C growth.
• Proven track record scaling acquisition across Meta and Google.
• Experience leading or mentoring a marketing team is a strong plus.
• Deep analytical skills and data-driven decision making.
• Strong understanding of funnels, testing, and attribution.
• Hands-on, entrepreneurial mindset in a fast-paced startup.
• Excellent communication and collaborative approach.

Responsibilities

• Lead and execute data-driven performance marketing campaigns across paid social, paid search, display, and emerging channels.
• Own budget planning, forecasting, and optimization to maximize ROI and drive user growth.
• Manage and mentor a small but growing marketing team, fostering a culture of testing, learning, and iteration.
• Collaborate with creative, product, and analytics teams to deliver high-impact campaigns and compelling ad creative.
• Analyze campaign performance using advanced analytics tools, turning insights into actionable optimizations.
• Plan and execute A/B tests across ads, landing pages, and funnels to improve conversion rates.

Skills

Performance Marketing

B2C Growth

Leadership

Data-Driven Decision Making

Attribution & Funnels

Cross-Functional Collaboration

Startup Mindset

Tools

Meta Ads Manager

Google Ads

Google Analytics

A/B Testing Tools

Job description

About Us:

At Zealthy, our mission is to make high-quality healthcare accessible to everyone, no matter their location. We are building the world?s largest and most trusted virtual healthcare platform, transforming how care is delivered to ensure anyone, anywhere, can receive the healthcare they need.

Founded by a healthcare entrepreneur with a proven track record, including scaling a previous company to a $5B valuation, Zealthy is positioned for sustainable growth as we rapidly scale to achieve our ambitious vision. Our unwavering commitment to quality and accessibility drives everything we do.

We are a team dedicated to serving our patients. While our in-person work culture runs Monday to Friday and typically extends beyond typical work hours, the true reward lies in the impact we create. Every team member is essential in building something groundbreaking. As a full-time team member, you won?t just shape the future of healthcare?you?ll also share in our success through equity ownership, because we believe that every contributor should be a literal and figurative owner of what we?re creating.

If you are not prepared to fully commit to your role and contribute to the goal of creating the world?s largest and highest quality telemedicine company by working in-person four days a week, please refrain from applying.

Join us and help redefine the future of healthcare.

The Role:

We are actively looking for a full-time Marketing leader. Please note that this is a full-time, in-person role based in New York, NY. If you are interested in remote or hybrid opportunities, this position may not be suitable for you.

What You'll Do:

• Lead and execute data-driven performance marketing campaigns across paid social, paid search, display, and emerging channels.
• Own budget planning, forecasting, and optimization to maximize ROI and drive user growth.
• Manage and mentor a small but growing marketing team, fostering a culture of testing, learning, and iteration.
• Collaborate with creative, product, and analytics teams to deliver high-impact campaigns and compelling ad creative.
• Analyze campaign performance using advanced analytics tools, turning insights into actionable optimizations.
• Plan and execute A/B tests across ads, landing pages, and funnels to improve conversion rates.
• Stay on top of industry trends, tools, and growth strategies to keep Zealthy ahead of the curve.

Requirements

• 4+ years of experience?in performance marketing with a strong focus on B2C growth.
• Proven track record of scaling acquisition campaigns across Meta and Google.
• Experience in leadership or mentorship within a performance marketing team is a strong plus.
• Deep analytical skills and experience with data-driven decision-making.
• Strong understanding of customer acquisition funnels, testing frameworks, and attribution.
• A hands-on, entrepreneurial mindset with the ability to thrive in a fast-paced startup environment.
• Excellent communication skills and a collaborative approach.

Benefits

• Time Off: Paid vacation and sick leave, increasing with tenure. Flexible time off handled case-by-case.
• Holidays: Paid for major US holidays.
• Equity & Reviews: Equity ownership with regular performance reviews that can impact salary and/or equity.
• Health: Medical coverage provided. Other benefits to be revisited with plan renewal.