Growth Marketing Lead — Remote

FSAStore.com; United States; Remote; USD 115,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Dependent Care accounts (FSA/HSA)

Parental & bonding leave

Flexible PTO

Wellness & internet reimbursements

Professional development & leadership"

Mental health resources

100% remote in the US

EST-hours

Job summary

FSAStore.com is seeking a Sr. Manager or Director of Growth Marketing to own full-funnel growth for Patiently, a telehealth brand enabling access to FSA-eligible weight loss and wellness care.

You will lead paid media and website optimization, partnering with marketing, product, and business teams to drive new customers and expansion. The role offers hands-on ownership, with compensation decisions based on experience.

Qualifications

• 5+ years of experience in performance marketing, digital media, or growth.
• Hands-on expertise across Paid Search and Paid Social.
• Fluency in LTV:CAC efficiency and attribution, and applying them in day-to-day execution.
• Comfort with ambiguity in shifting objectives, launches, or KPIs.
• Strong analytical skills with Google Analytics and Excel; translate data into decisions.
• Experience with CRO, landing page and funnel optimization.
• Clear communicator who presents complex data to non-technical stakeholders.

Responsibilities

• Serve as the first growth hire on the Patiently telehealth team; set the foundation for acquisition, conversion, and retention.
• Own paid acquisition strategy and hands-on execution across Meta and Google.
• Drive conversion rate optimization across the full funnel.
• Build and maintain reporting frameworks across all paid channels; translate performance data for leadership.
• Lead site experimentation roadmap; design tests and scale what works.
• Develop growth marketing plans that tie to revenue objectives and company goals.
• Track and report on conversion metrics and channel efficiency to inform budgets.

Skills

Performance marketing

Paid search

Paid social

Analytics

A/B testing

Tools

Google Analytics

Excel

Job description

FSAStore.com is seeking a Sr. Manager or Director of Growth Marketing to own full-funnel growth for Patiently, a telehealth brand enabling access to FSA-eligible weight loss and wellness care.

You will lead paid media and website optimization, partnering with marketing, product, and business teams to drive new customers and expansion. The role offers hands-on ownership, with compensation decisions based on experience.