Growth Marketing Lead — Paid, SEO & AEO for Crypto

Ether.fi; Denver (CO); On-site; USD 180,000 - 270,000; Full time

Benefits offered by this job

Token allocation grant

Health, dental, and vision insurance

Global offices and travel

4 weeks work from anywhere

Job summary

Ether.fi is seeking a Head of Performance Marketing to own user acquisition across paid channels, SEO, and AEO. You will manage budgets, optimize campaigns, and drive active users at a sustainable cost in a highly ambitious, fast-moving fintech environment.

You’ll build and scale performance programs, source UGC ad creatives, and set up robust tracking to tie spend to growth. Crypto experience is not required, and you’ll join a global team with multiple offices.

Qualifications

• 2+ years of hands-on performance marketing experience.
• You've run SEO, AEO and paid ads yourself, not only managed people who did.
• Ideally you’ve done this in-house at a fintech; agency experience is fine too.
• A data background: you’re comfortable pulling and analyzing your own numbers.
• Drive, willingness to work hard and go the extra mile.
• Plus if you’ve run UGC programs.
• Crypto experience is not required.

Responsibilities

• Own paid acquisition end to end: channel mix, creative, targeting, bidding and budget.
• Build and run our SEO and AEO programs.
• Source and manage UGC (user-generated content) creators to produce ad creative at volume.
• Set up the tracking and reporting that ties spend to active users, by channel and by cohort.
• Cut what doesn’t work quickly and scale what does.

Skills

Paid ads

SEO

AEO

Data analysis

In-house fintech experience

UGC programs

Job description

Ether.fi is seeking a Head of Performance Marketing to own user acquisition across paid channels, SEO, and AEO. You will manage budgets, optimize campaigns, and drive active users at a sustainable cost in a highly ambitious, fast-moving fintech environment.

You’ll build and scale performance programs, source UGC ad creatives, and set up robust tracking to tie spend to growth. Crypto experience is not required, and you’ll join a global team with multiple offices.