Growth Marketing Lead — Outbound & ABM

Coinflow Labs; Chicago (IL); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Equity

Health & wellness coverage

401(k)

Flexible time off

Direct leadership collaboration

Job summary

Coinflow is hiring a Growth Marketing lead to own outbound campaigns, design experiments, and tighten the link between spend and pipeline. You will partner with the Head of Marketing, Revenue, and Partnerships to identify what works, kill what doesn’t, and scale successful motions across verticals and audiences.

This is a hands-on, builder role at a fast-growing payments company. You’ll drive demand funnel improvements, ABM programs, and cross-functional collaboration in an in-office setting in

Qualifications

• 4+ years in growth, demand generation, or performance marketing at a B2B SaaS, fintech, or payments company.
• Proven track record of campaigns generating measurable pipeline with experiments.
• Fluency with analytics, CRM, marketing automation, paid platforms, and attribution (Attio/PostHog a plus).
• Strong data analysis, able to visualize findings and influence decisions using AI tools where useful.
• Bias for action and experimentation; prefer rapid tests over perfect plans.
• Excellent collaboration across Marketing, Revenue, and Partnerships.
• Based in or willing to relocate to NYC or Chicago; in-office role.

Responsibilities

• Own outbound campaign activation end-to-end — audience, offer, channel, creative, follow-up — partnering closely with Revenue and the SDR function.
• Design and run growth experiments across paid, email, LinkedIn, events, and lifecycle channels, with clear hypotheses and fast iteration based on results.
• Own pipeline metrics — qualified leads, meetings booked, cost per qualified lead, marketing-attributed pipeline — and report on them consistently.
• Go beyond surface-level analytics: dig into the data to find the “why” behind performance, and use AI tools to visualize and communicate those insights clearly to leadership.
• Build and optimize the demand funnel — landing pages, conversion paths, forms, nurture sequences — to turn traffic into qualified pipeline.
• Manage paid acquisition and retargeting where it earns its place, prioritizing measurable ROI over reach.
• Partner with content and SEO to convert organic momentum into pipeline.
• Maintain clean attribution across campaigns (UTM discipline, CRM hygiene in Attio, analytics in PostHog).
• Test new verticals and audiences as Coinflow expands, standing up and measuring campaigns in early-fit segments.
• Build and run account-based marketing (ABM) programs for new verticals — target accounts, multi-channel outreach with Revenue, testing which segments convert before scaling.
• Work with Partnerships and Events to convert high-intent moments into pipeline, not just awareness.

Skills

Growth marketing

Campaign management

Analytics

Data visualization

Experimentation

Cross-functional collaboration

Inbound/outbound strategies

Tools

Attio

PostHog

Google Analytics

CRM

Marketing automation

Apollo

Job description

Coinflow is hiring a Growth Marketing lead to own outbound campaigns, design experiments, and tighten the link between spend and pipeline. You will partner with the Head of Marketing, Revenue, and Partnerships to identify what works, kill what doesn’t, and scale successful motions across verticals and audiences.

This is a hands-on, builder role at a fast-growing payments company. You’ll drive demand funnel improvements, ABM programs, and cross-functional collaboration in an in-office setting in