Growth Marketing Lead: Mobile Acquisition & Subscriptions

Getquin; Germany (OH); Remote; USD 70,000 - 100,000; Full time

Job summary

A dynamic B2C wealth management startup is seeking an experienced growth marketer to own user acquisition strategies across mobile and web platforms. This role involves scaling performance marketing campaigns, optimizing subscription conversion, and driving user activation. Candidates should have 3+ years in growth marketing and experience with tools like Adjust or Appsflyer. Join a fast-paced team that values initiative and creativity as you help shape a product aimed at making wealth building accessible to everyone.

Qualifications

• 3+ years of hands-on experience in growth or performance marketing for mobile apps.
• Proven success in scaling Meta app campaigns.
• Strong analytical mindset and confidence using attribution tools.

Responsibilities

• Develop and own a multi-channel growth strategy.
• Scale and optimize performance marketing campaigns across Meta.
• Use analytics tools to track performance and guide decisions.
• Manage budgets based on ROI and user value.

Skills

Growth marketing

Performance marketing

Data-driven decision making

Attribution tools usage

Budget management

Collaboration

Tools

Adjust

Appsflyer

Job description

What we do

At getquin, we’re on a mission to empower everyone to build wealth.

Founded in 2020, we started with a simple idea: help people see their entire financial life in one place, so they can make more informed decisions.

Today, getquin has grown into one of the largest wealth platforms globally, already helping over half a million users manage and grow their wealth. Our platform combines analytics, tools and community to make wealth-building accessible for everyone, not just the experts.

After launching in Germany, we’ve started expanding across Europe, with a focus on growing our user base, building valuable new features and helping even more people take control of their financial future.

If you're excited to help shape the future of personal wealth management, join us. We're just getting started.

What you'll be doing

We’re looking for an experienced growth marketer to take ownership of our user acquisition strategy for the getquin platform. Your mission: drive scalable, data-driven growth across iOS, Android and web — with a focus on paid performance, subscriptions conversion, and user activation.

• Develop and own a multi-channel growth strategy focused on mobile user acquisition and subscription conversion
• Scale and optimize performance marketing campaigns across Meta and other key paid channels
• Use attribution and analytics tools to track performance, understand impact, and guide decisions
• Manage budgets strategically based on ROI and user value
• Collaborate closely with product to drive efficiency across the entire user funnel
• Continuously evolve our MarTech stack and ensure clear, actionable reporting on key growth KPIs

This role will report directly to our Head of Growth.

What we are looking for

• 3+ years of hands-on experience in growth or performance marketing for mobile apps, ideally in consumer subscription models
• Proven success in scaling Meta app campaigns and optimizing across acquisition and retention
• Strong analytical mindset and confidence using attribution tools (e.g. Adjust, Appsflyer)
• Bonus: background or interest in wealth, investing, or fintech
• Comfortable working in a fast-paced, ownership-driven environment

Why join getquin?

We’re a fast-growing B2C startup, and here, your work has real impact. From day one, you'll take ownership of your domain, ship features end-to-end, and help shape the direction of a product used across Europe. We value initiative, ownership and creativity - not layers of process.

Ready to build something meaningful? Then join us at the forefront of making wealth building accessible to everyone!