Associate Director, Membership & Growth

Museum; Oakland (CA); Hybrid; USD 95,000 - 116,000; Full time

Job summary

Oakland Museum of California is seeking an Associate Director of Membership to grow OMCA’s membership program and revenue across donor levels. You will develop strategies for acquisition, retention, and deep member engagement while tracking revenue and managing budgets.

Ideal candidates will leverage digital marketing trends, collaborate across departments, and mentor the Membership Coordinator to deliver strong donor relationships and events.

Qualifications

• 5+ years of related experience including at least one year in a supervisory/lead role.
• Experience with membership programs and nonprofit fundraising.
• Strong knowledge of CRM, data management, and analytics.
• Experience running email marketing campaigns for membership or fundraising.
• Proven ability to mentor and lead cross-functional teams.
• Excellent communication with diverse stakeholders; English fluency; Mandarin/Spanish a plus.
• Working knowledge of Google Suite and project management tools (Asana) preferred.

Responsibilities

• Design and implement membership renewal campaigns and automation.
• Lead acquisition campaigns via direct mail, onsite, and online solicitations.
• Plan and execute Annual Fund campaigns.
• Analyze data to improve campaign performance and reporting.
• Collaborate with Marketing and Visitor Experience to maximize engagement.
• Oversee member events, communications, and collateral creation.

Skills

Membership program experience

Supervisory experience

CRM experience

Data management

Email marketing

Budgeting

Stakeholder communication

Bilingualism (Mandarin/Spanish)

Tools

Google Suite

Asana

Tessitura

CRM software

Job description

Oakland Museum of California is seeking an Associate Director of Membership to grow OMCA’s membership program and revenue across donor levels. You will develop strategies for acquisition, retention, and deep member engagement while tracking revenue and managing budgets.

Ideal candidates will leverage digital marketing trends, collaborate across departments, and mentor the Membership Coordinator to deliver strong donor relationships and events.