Growth Marketing Lead, Lifecycle

Garage

New York (NY)

On-site

USD 110,000 - 170,000

Full time

14 days+

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Benefits offered by this job

Health, dental and vision insurance (%

Unlimited PTO

Daily lunch and dinner

Wellness stipend

401(k) with employer match

Pre-tax commuter benefits

Bi-annual team offsite

Relocation assistance

Job summary

Garage in New York is seeking a marketing generalist to own email, SMS, and push programs that drive growth and retention. You will architect distinct journeys for buyers and sellers, and work closely with product and design to optimize the customer lifecycle.

You’ll build this function from near zero with a strong creative team and a product group to support your programs, focusing on converting users and turning customers into advocates while balancing supply and demand across the marketplace.

Qualifications

Bachelor’s degree from a accredited university.
4+ years of experience owning lifecycle marketing in a high-growth company.
Hands-on experience building and scaling lifecycle programs.

Responsibilities

Build and scale owned channels (email, SMS, push) for the marketplace.
Turn users into customers by understanding their needs and driving engagement.
Turn customers into advocates through referral, affiliate, and advocacy programs.

Skills

Lifecycle marketing

Generalist mindset

Autonomy

Education

Bachelor’s degree

Tools

Customer.io

Job description

About us

Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes.

In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started.

About the role

We’re looking for a strong marketing generalist who spikes in the channels we own — email, SMS, and push — to be a key driver of growth and retention. You’ll architect distinct journeys for buyers and sellers, finding ways to convert, re-engage, and streamline the buying and selling experience for our customers. This is a versatile role on a lean team, and you’ll need to intimately understand the customer journey, marketing mix, and broader business goals.

You’ll build this function from close to zero, with a strong creative team to pull from and a talented product team to support your programs.

Build and scale our owned channels. Architect and execute programs for both sides of the marketplace across email, SMS, and push. Your goal is to drive customer success and revenue growth through our most direct channels.

Turn users into customers. Help new users find success on the platform, quickly. Turn prospective buyers and sellers into transacting customers by understanding their needs and creating touch points that move them forward.

Turn customers into advocates. We have a lot of happy customers and want to amplify their voices. Build referral, affiliate, and advocacy programs that turn successful customers into repeat users and growth drivers.

Retain and re-engage. Drive repeat transactions and customer engagement post-sale. Map user journeys and identify opportunities and triggers to re-engage.

Balance supply and demand. Use lifecycle programs to improve liquidity, engagement, and transaction volume across both sides of the marketplace.

What we’re looking for

You love the energy of a high-growth environment where every day looks a little different

You’re able to go deep on lifecycle marketing but can think and work like a generalist

You have good judgment, high integrity, and a no-task-too-small mindset

Required

Bachelor’s degree from an accredited university

4+ years of experience owning lifecycle marketing in a high-growth company

Have built and scaled lifecycle programs hands-on

Are T-shaped: deep in lifecycle and versatile across growth and marketing — comfortable wearing multiple hats to drive results.

Fluent with Customer.io or similar platforms and comfortable in the data behind it

Can co-design systems with engineering and spec out the right events/triggers to feed the system

Comfortable testing and iterating quickly with analytical rigor

Thrive with high autonomy in an early, ambiguous environment

Nice to have

Experience scaling marketplace businesses

Our values

Growth oriented. We invest in people who grow as the company grows. We all should be constantly learning.

Humility. Everyone has a lot to give and a lot to learn. We believe in creating an environment where the best ideas win and acknowledging when we are wrong.

Customer focused. We have a genuine love for our customers. Customer success is our success.

Hack to success. We move fast and take big swings. We always aim for a solution that addresses 80% of the problem in 20% of the time. We make informed bets, launch quickly, and iterate.

Why Garage?