Growth Marketing Lead — Funnels & Paid Media

The Scalable Company; Austin (TX); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Competitive Salary + Performance-Based Compensation

Health, Dental, + Vision Insurance

Unlimited PTO

401K Plan with Company Matching

Job summary

A leading marketing firm in Austin is seeking a Senior Marketing Manager focused on growth to drive qualified leads and optimize conversion funnels. The role requires collaboration across teams to enhance paid media strategies, write effective conversion copy, and ensure high performance of campaigns. Success is measured through marketing qualified leads (MQLs) and booked meetings. Ideal candidates have at least 6 years of relevant experience and expertise in high-ticket conversion models.

Qualifications

• 6+ years of experience in growth marketing with a focus on funnel optimization.
• Direct experience marketing to founders or entrepreneurial audiences.
• Proven experience in high-ticket coaching or consulting business.
• Strong skills in conversion copywriting and managing a large email list.
• Experience building high-ticket conversion funnels.

Responsibilities

• Own the promotions calendar and align teams on deliverables.
• Manage and grow the email list as a primary revenue channel.
• Write and deploy conversion copy effectively.
• Architect and optimize the conversion funnel from traffic source to application.
• Direct internal media buyers and manage paid media budgets.
• Align with content strategists on conversion messaging.

Skills

Growth marketing

Demand generation

Conversion optimization

Email revenue generation

Conversion copywriting

Collaboration

Accountability for CAC

AI fluency

Tools

HubSpot

Meta Ads

Google Ads

Elementor

Job description

A leading marketing firm in Austin is seeking a Senior Marketing Manager focused on growth to drive qualified leads and optimize conversion funnels. The role requires collaboration across teams to enhance paid media strategies, write effective conversion copy, and ensure high performance of campaigns. Success is measured through marketing qualified leads (MQLs) and booked meetings. Ideal candidates have at least 6 years of relevant experience and expertise in high-ticket conversion models.