Growth Marketing Lead - Crypto Fintech & Data-Driven Growth

Openkrill; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Jito is seeking a growth marketing leader to own the measurable side of JTX, our consumer trading app on Solana. You will manage lifecycle email, attribution, and paid acquisition while shaping strategy with the Head of Marketing and collaborating with creative teams to turn insights into scalable campaigns.

You will build robust measurement layers, own an ESP/CRM stack, and run rigorous experiments to drive activation, retention, and trading volume.

Qualifications

• 6-8+ years in growth, performance, or lifecycle marketing at a consumer product.
• Consumer fintech, brokerage or trading experience strongly preferred.
• Hands-on paid acquisition experience, including budget ownership and channel-level optimization.
• Hands-on with an ESP/CRM (Customer.io, Braze, Klaviyo, or similar).
• Strong analytical skills: Product analytics (Amplitude, Mixpanel, or similar), and statistical literacy around experimentation.
• Exceptional attention to detail and a process mindset; you're the person who catches the broken link before it ships and you build processes others can run.
• Comfortable building systems from scratch in a fast-moving startup.
• Clear written communication; you can explain data to non-analysts.

Responsibilities

• Own lifecycle and email program end to end: calendar, segmentation, automated flows, deliverability, compliance and reporting.
• Run a disciplined A/B testing program across email, landing pages, ads and onboarding with hypotheses and sample sizes.
• Build and maintain growth dashboard covering acquisition to trading volume by channel and cohort; own attribution standards and tracking.
• Plan, launch, and optimize paid campaigns; manage budgets, CAC targets, and testing cadence; liaise with media partners.
• Own marketing systems and documentation: stack ownership, vendor relation management and process docs.
• Develop LTV:CAC framework; build cohort-based LTV models and set CAC/payback targets; run regular ROI reviews with leadership.
• Run checks on campaigns for links, tracking and compliance before shipping.
• Turn results into weekly insights and feed learnings into creative briefs.

Skills

Growth marketing

Paid acquisition

Lifecycle marketing

Email/CRM

Analytics

A/B testing

Attribution

Tools

Customer.io

Semrush

PostHog

Google Analytics

X

Amplitude

Mixpanel

Klaviyo

Braze

Job description

Jito is seeking a growth marketing leader to own the measurable side of JTX, our consumer trading app on Solana. You will manage lifecycle email, attribution, and paid acquisition while shaping strategy with the Head of Marketing and collaborating with creative teams to turn insights into scalable campaigns.

You will build robust measurement layers, own an ESP/CRM stack, and run rigorous experiments to drive activation, retention, and trading volume.