Growth Marketing Lead - Channel Experiments & Scale

MaintainX; Raleigh, Northern (NC, KY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

MaintainX, a leading mobile-first work execution platform, seeks a Growth Marketing Specialist to run experiments beyond paid social. You will design tests across new channels, manage substantial test budgets, and own 1–2 channels end-to-end within 6–12 months.

You will partner with Creative, Sales and Product Marketing to ensure tests fit our value propositions, analyze data, and present insights to leadership. This role offers ownership and a path to scale high-impact channels.

Qualifications

• Hands-on experience running performance campaigns and budgets on paid social, programmatic, or similar demand channels.
• Experience co-managing $250-500K+ in annual performance marketing spend.
• A track record of structuring clean tests, measuring impact and making clear recommendations.
• Time in B2B growth or performance marketing, ideally SaaS.
• Working fluency in analytics tools and a CRM (Salesforce, HubSpot, Google Analytics, Tableau) to pull insight and act on it.
• Practical experience using AI tools in campaign or creative workflows.

Responsibilities

• Design and run structured tests across paid social, streaming audio, direct mail, programmatic and other emerging channels to find scalable channels at or below target CAC this year.
• Manage a growing test budget, shifting spend toward what performs to improve efficiency, and take full ownership of 1–2 channels within 6–12 months.
• Analyze quantitative and qualitative data to decide which experiments to scale, pivot or stop, and present those recommendations to Marketing and Sales leaders.
• Use AI tools for creative testing, automation and optimization to increase test velocity while keeping human judgment on the calls that matter.
• Build the testing frameworks and documentation that make every experiment faster to launch and every result easy to reuse.

Skills

Performance campaigns

Budget management

Analytics tools

AI tools in campaigns

Tools

Salesforce

HubSpot

Google Analytics

Tableau

Job description

MaintainX, a leading mobile-first work execution platform, seeks a Growth Marketing Specialist to run experiments beyond paid social. You will design tests across new channels, manage substantial test budgets, and own 1–2 channels end-to-end within 6–12 months.

You will partner with Creative, Sales and Product Marketing to ensure tests fit our value propositions, analyze data, and present insights to leadership. This role offers ownership and a path to scale high-impact channels.