Infra Product Marketer: AI Compute & Serverless

fal; San Francisco (CA); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Visa sponsorship and relocation to San

Health, dental, and vision insurance (

Job summary

fal is seeking a technical Product Marketer to own go-to-market for our infrastructure products, from Serverless for deploying AI models to Compute on large GPU clusters. You’ll sit at the intersection of product, engineering, sales, and marketing, shaping how we position our infrastructure and take it to market.

This role requires deep technical fluency, exceptional writing, and a bias for execution as fal defines and grows a new category in generative media infrastructure.

Qualifications

• Deep technical fluency to earn engineers' trust.
• Strong GPU infra knowledge including inference, latency, throughput.
• Exceptional writing and storytelling; simplify complex tech.
• Experience taking technical products to market and driving demand.
• Ability to move from strategy to execution, including launch pages.
• Strong commercial instincts aligned to adoption, pipeline, and revenue.
• High ownership in a fast-moving, undefined product category.

Responsibilities

• Own positioning, messaging, and GTM for Serverless, Compute, and future infra products.
• Turn technical capabilities into clear stories for developers and tech decision-makers.
• Develop competitive positioning across inference platforms, GPU clouds, hyperscalers, and in-house infra.
• Partner with Product and Engineering to feed roadmap with market insights.
• Build demand-gen programs to drive adoption, pipeline, revenue.
• Own SEO and AEO strategy for infrastructure, targeting developers searching for inference, training, compute solutions.
• Create technical blogs, benchmarks, launches, solution pages, architecture explainers, demos, and sales enablement.
• Work with customers to develop compelling case studies and proof points.
• Turn engineering stories into memorable market narratives.

Skills

Technical fluency

GPU infrastructure knowledge

Latency & throughput

Autoscaling

Distributed workloads

Model serving & training

Exceptional writing

Demand generation

Launch page writing

GTM strategy

Market storytelling

Ownership & accountability

Job description

fal is seeking a technical Product Marketer to own go-to-market for our infrastructure products, from Serverless for deploying AI models to Compute on large GPU clusters. You’ll sit at the intersection of product, engineering, sales, and marketing, shaping how we position our infrastructure and take it to market.

This role requires deep technical fluency, exceptional writing, and a bias for execution as fal defines and grows a new category in generative media infrastructure.