Growth Marketing Lead

Alchemy; United States; A distancia; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

Alchemy is seeking a Growth Marketing Lead to shape how the company invests in growth—from self-serve signups to enterprise sales. You’ll own the channel mix, define ROI-driven priorities, and optimize the marketing spend to maximize signups and pipeline across multiple channels.

You’ll evolve an AI-powered SEO and AEO system, manage a defined tool stack, and build a team to reach the next level of growth maturity with data-driven decisions and broad ownership.

Responsabilidades

• Own full-funnel visibility for growth from self-serve signup through enterprise sales, and measure the quality of leads reaching the sales team.
• Set the channel investment strategy each half and defend it with data.
• Own and continuously re-rank channel ROI across paid search, paid social, SEO, AEO, lifecycle/email, website, and partnerships.
• Evaluate and evolve the existing tool stack and agencies based on what drives signups and pipeline.

Descripción del empleo

About AlchemyAlchemy is the Web3 infrastructure and developer platform that powers millions of users and the world’s most innovative blockchain applications. From enabling $1+ trillion in financial transactions worldwide to scaling L2s and enabling DeFi, Alchemy provides the infrastructure and tools developers need to build reliable, scalable, and accessible experiences. Trusted by companies like JPMorgan, Stripe, Visa, Franklin Templeton, Nike, and backed by a16z, Coatue, Silver Lake, Lightspeed, and Stanford University, Alchemy is building the foundational layer for a decentralized and AI-enabled Web3 ecosystem. For more information, visit alchemy.com.

About the Role

We're looking for a Growth Marketing Lead to shape where Alchemy invests growth: full-funnel, from self-serve signup all the way through the enterprise sales funnel. This is a high-ownership, strategic seat. You'll decide, each cycle, where our marketing dollars and headcount go for the highest return, and you'll have real influence over the tactics we run to get there.This role has real breadth. You'll own the channel mix we run today, paid search, paid social, SEO, AEO, a lifecycle program we're just getting off the ground, and our website, and you'll decide where each of those gets more or less investment based on what's actually driving signups and pipeline. You'll also go looking for what's next: new channels worth testing as the audience and the industry evolve, and product-led signals worth turning into a marketing motion. And you'll bring visibility to parts of the funnel we can't see well today, both self-serve and the enterprise sales flow, so the whole company can make better calls on where to spend.This is a senior, strategic role. We're looking for someone who's already built full-funnel growth measurement from scratch at a developer-focused B2B company, and who knows how to rank channels by ROI and act on it. You won't be building a growth program from zero, you'll be evolving one: an AI-powered SEO/AEO system already in production, a defined tool stack, and agencies already engaged. You'll decide what stays, what goes, and where you build a team to get us to the next level of growth maturity.

What You’ll Do

Own full-funnel visibility for Alchemy's growth motion, from self-serve signup through the enterprise sales flow, including the quality of leads reaching the sales team, so the company can see how every channel performs end to end.Set the channel investment strategy each half: given current resourcing and goals, decide where marketing dollars and efforts go, and defend that call with data.Own and continuously re-rank channel ROI, paid search, paid social, SEO, AEO, lifecycle/email, website, ecosystem/partner-driven channels, and any new channel you stand up, identifying the highest-ROI area each cycle and reallocating toward it.Evaluate and evolve the existing tool stack and agencies: keep, renegotiate, or replace based on what's actually driving signups and pipelin