Growth Marketing Lead

Lora; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Lora is seeking a Growth Marketing Lead to scale our early-stage consumer app. You will own organic growth, social content, and creator programs, turning content into downloads and engaged users.

You’ll test channels, craft shareable formats, and work with product to unlock growth loops. This hands-on role rewards experimentation and quick impact in a fast-moving startup environment.

Qualifications

• 3–5+ years in growth, marketing, or a related role, preferably at an early-stage consumer tech startup or mobile app.
• Experience building organic growth loops and performance-driven campaigns.
• Strong understanding of content-to-growth dynamics and creator ecosystems.

Responsibilities

• Develop and execute Lora's organic growth strategy to drive app downloads, user acquisition, and engagement.
• Identify, test, and scale new growth channels, campaigns, and distribution strategies.
• Build repeatable growth engines turning content, creators, and community into measurable users.
• Lead creator outreach and nurture UGC programs to boost awareness and conversions.
• Track performance and optimize initiatives based on data and results.

Skills

Growth marketing

Content creation

Social media strategy

UGC programs

Analytics

Video editing

Experimentation

Creator outreach

Job description

We're building LORA , the next-generation platform sitting at the intersection of astrology, spirituality, and emotional growth. The coolest art project you'll ever work on is yourself, and we're the paintbrush to help you bring it to life.

Founded by the former Chief Product Officer of Hinge, Lora is an astrology and self-discovery platform helping people better understand themselves, explore their relationships, and make sense of what's happening in their lives.

We combine precise astrological data, insights from professional astrologers, and modern technology to create a deeply personalized experience. From interactive birth charts and daily planetary transits to relationship compatibility and personalized readings, we're making astrology more accessible, meaningful, and relevant to everyday life.

We launched our app just two months ago, and we're entering an exciting new phase of growth. We're a small, ambitious team building something at the intersection of consumer technology, culture, and self-discovery.

Explore Lora: app.getlora.com

About Lora

We're building LORA , the next-generation platform sitting at the intersection of astrology, spirituality, and emotional growth. The coolest art project you'll ever work on is yourself, and we're the paintbrush to help you bring it to life.

Founded by the former Chief Product Officer of Hinge, Lora is an astrology and self-discovery platform helping people better understand themselves, explore their relationships, and make sense of what's happening in their lives.

We combine precise astrological data, insights from professional astrologers, and modern technology to create a deeply personalized experience. From interactive birth charts and daily planetary transits to relationship compatibility and personalized readings, we're making astrology more accessible, meaningful, and relevant to everyday life.

We launched our app just two months ago, and we're entering an exciting new phase of growth. We're a small, ambitious team building something at the intersection of consumer technology, culture, and self-discovery.

Explore Lora: app.getlora.com

About the Role

We're looking for a Growth Marketing Lead to help take Lora to its next stage of growth.

This is a hands-on, high-impact role for someone who understands how consumer tech products grow, knows what makes content spread, and loves experimenting with creative ways to acquire and engage users.

You’ll own and execute organic growth initiatives across brand social media, UGC programs, community, and emerging channels, with a focus on driving awareness, app downloads, and long-term user growth.

We’re looking for someone who can think strategically but isn’t afraid to roll up their sleeves. One day you might be developing a new creator acquisition program, the next you’re filming TikToks, testing a new growth loop, or analyzing which channels are driving the highest-quality users.

The ideal candidate has experience growing an early-stage consumer tech startup, understands the relationship between content and product growth, and is excited by the opportunity to build, test, and scale new ideas quickly.

What You’ll Do

Own Organic Growth & User Acquisition

• Develop and execute Lora's organic growth strategy, with a focus on driving app downloads, user acquisition, and engagement.
• Identify, test, and scale new growth channels, creative campaigns, and distribution strategies.
• Build repeatable growth engines that turn content, creators, and community into measurable user acquisition.
• Develop growth experiments across social, referrals, partnerships, and other nontraditional acquisition channels.
• Track performance, identify opportunities, and continuously optimize initiatives based on results.

Lead Social & Content Growth

• Own and execute Lora's organic social growth strategy across TikTok, Instagram, and emerging platforms.
• Concept, script, film, edit, and publish engaging short-form video content that resonates with our audience.
• Stay ahead of internet culture, social trends, and platform changes to identify opportunities for Lora to join relevant conversations.
• Experiment with content formats, hooks, storytelling, and distribution strategies to drive reach, engagement, and conversion.
• Translate Lora's product features, astrological insights, and brand identity into compelling, highly shareable content.

Build & Scale Creator and UGC Programs

• Develop and manage creator and UGC programs that drive awareness, authentic content, and app downloads.
• Identify, recruit, and build relationships with creators who align with Lora's audience and mission.
• Develop scalable creator outreach, onboarding, briefing, and content production processes.
• Test different creator partnerships, incentive structures, and distribution strategies to maximize impact.
• Track creator performance and optimize programs based on content quality, reach, and acquisition results.

Experiment, Analyze & Scale

• Develop a consistent pipeline of growth experiments, from scrappy grassroots activations to scalable digital campaigns.
• Partner with product and leadership to identify opportunities for referral, sharing, retention, and product-led growth.
• Analyze acquisition funnels, content performance, and user behavior to understand what's working.
• Translate insights into actionable recommendations and new growth initiatives.
• Move quickly, learn from results, and double down on what works.

Who You Are

• Consumer tech experience: You've spent 3–5+ years in growth, marketing, or a related role, ideally at an early-stage consumer technology startup or mobile app.
• Growth-minded: You understand the fundamentals of consumer user acquisition, growth loops, experimentation, and the metrics that matter.
• Organic growth expert: You have a strong understanding of how to grow brands and products organically through content, creators, communities, and creative distribution.
• Content-native: You're deeply familiar with TikTok, Instagram Reels, and short-form video. You understand what makes content engaging, shareable, and capable of driving action.
• Hands-on creator: You're comfortable getting in front of or behind the camera, filming and editing content, and producing creative assets yourself.
• Creator ecosystem experience: You've worked with influencers, UGC creators, ambassadors, or creator communities and understand how to build programs that scale.
• Analytical and experimental: You're comfortable working with data, measuring performance, and using insights to inform your next experiment.
• Scrappy and resourceful: You thrive in fast-moving environments, enjoy solving ambiguous problems, and know how to make things happen without a huge team or budget.
• Culture-obsessed: You have a pulse on internet culture, consumer behavior, and the trends shaping how people discover and engage with brands.
• Builder mentality: You're excited by the opportunity to create systems, launch experiments, and help shape the growth trajectory of an early-stage company.

Bonus Points

• Experience growing a consumer mobile app, especially in lifestyle, wellness, or social products.
• A track record of driving meaningful organic user acquisition or app downloads.
• Experience building creator ambassador programs or managing UGC at scale.
• Experience with viral marketing, referral programs, community-led growth, or product-led growth.
• Familiarity with mobile attribution, app analytics, and growth measurement tools.
• An interest in astrology, spirituality, wellness, or self-discovery.

Why Lora?

• Build at an exciting stage: Join a recently launched consumer app with the opportunity to meaningfully shape its growth trajectory.
• Make a real impact: Work directly with the founding team and own initiatives that directly influence how people discover and experience Lora.
• Move fast and experiment: We're a small team that values creativity, curiosity, and execution. Great ideas can become real experiments quickly.
• Work at the intersection of technology and culture: Help build a product that brings together astrology, relationships, self-discovery, and modern consumer technology.
• Create, don't just coordinate: This is an opportunity to build and execute, not simply manage agencies or oversee campaigns.

Ready to help build the next generation of self-discovery? We'd love to meet you.

Download Lora: app.getlora.com