Founding Product Designer / Head of Design

Lora; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Lora is seeking a Founding Product Designer in New York City to lead end-to-end product design as we scale to millions of users. This role will shape the visual and interaction DNA of a new consumer app focused on identity.

You will own craft, build scalable design systems from the ground up, and partner with the founder/CEO and Head of Growth to translate the product vision into delightful experiences. Prototyping and user testing will be central, using Figma and related tools to iterate

Qualifications

• 5–7+ years of design experience, with at least 2 years on consumer apps.
• Strong craft with aesthetics, usability, and flow.
• Experience building scalable design systems from scratch.
• Ability to partner with founder/CEO and Head of Growth.
• Proficient in rapid prototyping and user testing with tools like Figma.

Responsibilities

• Own end-to-end product design from concept to delivery.
• Define visual and interaction DNA for scalable growth.
• Collaborate with founders and growth team on product vision.
• Prototype, test, and iterate directly with users.

Skills

Design experience

Consumer apps

Figma

Prototype & iteration

Design systems

Collaboration with founders

Tools

Prototype tools

Job description

This role is based in NYC, with regular in-person work at our Flatiron office.

Lora is building a new kind of consumer app centered on identity. It helps people understand themselves and each other through patterns, not profiles. Astrology is where we are starting, but the goal is much bigger.

Today's social platforms are built on content and performance. They flatten people into posts and algorithm signal. Lora flips that. We're building a system that reflects your actual lived context and evolves with you over time.

The product sits at the intersection of self-discovery and social connection. With AI-driven personalization, it turns complex signals into insights and patterns that feel intuitive, specific, and actually useful.

Our mission is simple: help people see themselves more clearly, and create deeper, more meaningful connections because of it.

We've just raised our seed round backed by AlleyCorp and are assembling our founding team in New York.

We're looking for a Founding Product Designer to own our end-to-end product design and shape the visual and interaction DNA that will scale with millions of users.

The ideal candidate:

• Has 5-7+ years of design experience with at least 2 years designing consumer apps; true 0→1 experience in a start-up environment is a plus
• Owns exceptional product craft with deep attention to aesthetic, usability, flow, and the details that create delight
• Creates scalable design systems from the ground up that can evolve with the product
• Partners strategically with the founder/CEO and Head of Growth to shape the product vision and company direction
• Moves quickly with Figma and other tools to prototype, test, and iterate directly with users