Growth Marketing Director - Remote & High-Impact Leader

Connexion Systems + Engineering; Charlotte (NC); Hybride; USD 125 000 - 150 000; Plein temps

Résumé du poste

Connexion Systems & Engineering Inc. seeks a Director of Growth Marketing to lead a comprehensive growth program.

You will architect cross-channel strategies spanning paid media, organic social, DTC ecommerce, Amazon, influencer marketing, and emerging channels, driving acquisition and revenue growth with a data-first approach. The role demands a strategic, hands-on leader who can manage agencies, align with brand and commerce teams, and deliver measurable impact across CAC, ROAS, and LTV.

Qualifications

• 10+ years of progressive experience in growth marketing, performance marketing, digital marketing, or integrated consumer marketing.
• Proven track record of driving measurable revenue growth and optimizing CAC/LTV.
• Experience building or transforming growth marketing programs and leading cross-functional teams.

Responsabilités

• Develop and execute an integrated growth marketing strategy across paid media, organic social, DTC ecommerce, Amazon, influencer marketing, and emerging digital channels.
• Build and own 6- and 12-month growth roadmaps focused on acquisition, conversion, retention, and revenue growth.
• Lead growth strategies across Meta, Google, TikTok, YouTube, Amazon and other digital platforms.
• Oversee external marketing agencies with clear performance expectations and budgets.
• Develop and scale influencer, creator, affiliate, UGC, and social commerce initiatives.
• Partner with ecommerce and Amazon teams to optimize traffic and conversions.
• Establish CAC, ROAS, LTV, conversion, retention metrics and report to leadership.
• Drive A/B testing and optimization to maximize profitability.
• Develop lifecycle marketing strategies across CRM, email, SMS for retention.
• Present strategic recommendations and growth opportunities to senior leadership.

Connaissances

Growth marketing

Performance marketing

Digital marketing

DTC ecommerce

Paid media

Analytics

Leadership

Agency management

Budgeting

Strategic planning

Formation

Bachelor's degree in Marketing

Outils

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

Amazon Advertising

Description du poste

Connexion Systems & Engineering Inc. seeks a Director of Growth Marketing to lead a comprehensive growth program.

You will architect cross-channel strategies spanning paid media, organic social, DTC ecommerce, Amazon, influencer marketing, and emerging channels, driving acquisition and revenue growth with a data-first approach. The role demands a strategic, hands-on leader who can manage agencies, align with brand and commerce teams, and deliver measurable impact across CAC, ROAS, and LTV.