Growth & Marketing Director, Physical Therapy

Peak Performance Physical Therapy; Lansing (MI); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Peak Performance Physical Therapy in Greater Lansing, MI is seeking a Marketing & Business Development Director who will drive patient acquisition, strengthen brand awareness, and grow revenue across our clinics. This hands‑on leadership role requires developing and executing sales and marketing strategies and personally delivering key initiatives.

The ideal candidate combines clinical knowledge with relationship‑building, an entrepreneurial mindset, and a passion for growing the business.

Qualifications

• Strong interpersonal and relationship-building skills with physicians and healthcare providers.
• Entrepreneurial mindset with interest in business development, sales, and marketing.
• Experience or familiarity with digital marketing and healthcare marketing strategies.

Responsibilities

• Develop and manage structured outreach to physician practices and referral sources.
• Grow patient referrals and strengthen physician relationships.
• Track referral data and develop growth plans.
• Lead digital marketing including website, SEO, Google Ads, and social channels.
• Manage marketing budgets and calendars.
• Collaborate with clinical leadership to optimize patient conversion.

Skills

Relationship Building

Entrepreneurial Mindset

Marketing Strategy

Digital Marketing

Sales & Marketing

Communication Skills

Industry Knowledge

Job description

Peak Performance Physical Therapy in Greater Lansing, MI is seeking a Marketing & Business Development Director who will drive patient acquisition, strengthen brand awareness, and grow revenue across our clinics. This hands‑on leadership role requires developing and executing sales and marketing strategies and personally delivering key initiatives.

The ideal candidate combines clinical knowledge with relationship‑building, an entrepreneurial mindset, and a passion for growing the business.