Director of PT Growth & Marketing

Peak Performance Physical Therapy; Lansing (MI); On-site; USD 110,000 - 160,000; Full time

Job summary

Peak Performance Physical Therapy seeks a Marketing & Business Development Director / Physical Therapist to drive patient referrals, grow brand presence, and lead revenue growth across Greater Lansing locations. The role includes treating patients part-time while leading strategy and stakeholder relationships.

The ideal candidate combines DPT credentials with entrepreneurial drive and a track record of growing healthcare services through targeted marketing and partnerships.

Qualifications

• Doctor of Physical Therapy license or eligibility in Michigan.
• Strong marketing, sales, and business development capabilities.
• Proven ability to grow patient referrals and revenue.

Responsibilities

• Develop and execute sales and marketing strategies to increase patient referrals.
• Build brand awareness and grow revenue across Greater Lansing locations.
• Lead digital marketing, website, SEO/SEM, and social campaigns.
• Foster physician and community relationships and manage outreach programs.

Skills

Marketing strategy

Business development

Relationship building

Leadership

Clinical knowledge

Public speaking

Education

Doctor of Physical Therapy (DPT)

Tools

CRM software

SEO/SEM

Google Ads

Job description

Peak Performance Physical Therapy seeks a Marketing & Business Development Director / Physical Therapist to drive patient referrals, grow brand presence, and lead revenue growth across Greater Lansing locations. The role includes treating patients part-time while leading strategy and stakeholder relationships.

The ideal candidate combines DPT credentials with entrepreneurial drive and a track record of growing healthcare services through targeted marketing and partnerships.