Director of PT Growth & Marketing

Peak Performance Physical Therapy, PLC; Lansing (MI); On-site; USD 110,000 - 165,000; Full time

Job summary

Peak Performance Physical Therapy seeks a Director of Sales and Marketing to drive patient acquisition, brand growth, and revenue across Greater Lansing locations. The role combines 60% sales/marketing with 40% clinical duties as a PT two days per week, requiring clinical knowledge, relationship-building, and an entrepreneurial mindset.

The Director will develop Peak’s sales and marketing strategy, personally executing key elements, and overseeing digital marketing, physician relations, and

Qualifications

• DPT degree, current Michigan PT license or eligibility.
• Experience in sales/marketing leadership within healthcare or PT field preferred.
• Ability to develop and execute sales and marketing strategies across multiple locations.

Responsibilities

• Develop and execute sales and marketing strategy to drive patient acquisition and revenue growth across Greater Lansing locations.
• Build and maintain referral relationships with physicians, surgeons, and healthcare partners.
• Oversee digital marketing, brand management, and online reputation.
• Manage marketing budget and reporting to leadership; provide ROI analyses.
• Lead multi-location marketing initiatives while maintaining high-quality patient care.

Skills

Relationship-building

Entrepreneurial mindset

Sales & marketing leadership

Strategic planning

Clinical knowledge

Education

Doctor of Physical Therapy (DPT)

Tools

Google Ads

SEO

Social media

Job description

Peak Performance Physical Therapy seeks a Director of Sales and Marketing to drive patient acquisition, brand growth, and revenue across Greater Lansing locations. The role combines 60% sales/marketing with 40% clinical duties as a PT two days per week, requiring clinical knowledge, relationship-building, and an entrepreneurial mindset.

The Director will develop Peak’s sales and marketing strategy, personally executing key elements, and overseeing digital marketing, physician relations, and