Growth Marketing Director DTC Online Training Courses

BluZinc; New York (NY); On-site; USD 150,000 - 200,000; Full time

Job summary

A leading online education firm is seeking a Growth Marketing Director to launch and scale a premium D2C online MBA programme priced over $5,000. This fully remote role allows you to own customer acquisition and revenue generation, backed by strong brand authority and existing B2B clients. You will strategize customer acquisition across various channels and lead marketing efforts. The role offers a competitive salary range of $150,000 to $200,000, with performance incentives linked to revenue milestones.

Qualifications

• Experience with premium price point of $5,000 or higher.
• Ability to design and execute customer acquisition strategies.
• Experience with full-funnel marketing.

Responsibilities

• Launch and scale D2C online MBA-level programme.
• Design full-funnel customer acquisition strategy.
• Manage direct-response assets and optimisation.

Skills

Proven experience launching and scaling a D2C online course or cohort-based programme

Deep hands-on expertise in performance marketing

Strong experience with email CRM and lifecycle marketing

Strong analytical skills

Education

Degree or MBA

Job description

Growth Marketing Director DTC Online Training Courses

New York, United States | Posted on 02/09/2026

• Skills Required D2C Customer Acquisition Training Courses
• Education/Qualifications Degree or MBA
• Category Marketing
• Right to Work in Country Eligible to Work without Sponsorship
• City New York
• State/Province New York
• Country United States

About Us

Advisory, Executive Search, Senior Appointments, Interim Management Consultants

Job Description

Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East),Sector: D2C Education | Online MBA-level Programs,Stage: New revenue stream inside an Inc. 5000 company,Reports to: Founder / Executive Leadership.

This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.

The Opportunity

We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+.

The programme is sold globally in English, with customers in the US, Europe, and the Middle East.

This is a zero-to-one revenue stream, backed by:

• An Inc. 5000 recognised leadership and development company

• Household-name B2B clients

• Strong brand authority, IP, and warm audiences

You will own customer acquisition end-to-end.

Core Responsibilities

• Design and execute the full-funnel customer acquisition strategy

• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn

• Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email

• Build and optimise email CRM flows for nurture, launch, cart-close, and ascension

• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure

• Optimise CPL, CAC, and LTV with a commercial growth mindset

• Work closely with founders, content, and partnerships teams, including the TED partnership

You are a strong fit if you have:

• Proven experience launching and scaling a D2C online course or cohort-based programme

• A premium price point experience of $5,000 or higher

• A 12-week or MBA-level programme structure

• Customers or students in the US, Europe, and the Middle East

• Deep hands-on expertise in performance marketing and funnel optimisation

• Strong experience with email CRM and lifecycle marketing

• A commercial, growth-hacker mindset with strong analytical skills

• Comfort operating in startup mode within an established, well-known company

• Fluent English communication (programme delivered globally in English)

Location & Working Style

• Fully remote

• Candidates must be based in the US, Europe, or Dubai / Middle East

• Time-zone flexibility required for global launches

Why This Role Is Different

• You are not supporting marketing — you own revenue

• Rare opportunity to build a premium global D2C education brand

• Clear connection between strategy, execution, and financial upside

• Significant growth potential as the programme scales internationally

Compensation & Performance Model

USD $150,000 – $200,000 (dependent on experience, location, and prior launches)

Performance Incentives:

This role participates directly in the upside created.

• Revenue-based bonus tied to launch performance and cohort revenue

• Incentives linked to CAC, LTV, and funnel efficiency

• Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)

• Potential profit-share or long-term incentive plan as the programme scales

Start Date: ASAP

Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.