Growth Marketing Director – D2C Online Courses (Remote)

BluZinc; New York (NY); Remote; USD 150,000 - 200,000; Full time

Job summary

A leading online education firm is seeking a Growth Marketing Director to launch and scale a premium D2C online MBA programme priced over $5,000. This fully remote role allows you to own customer acquisition and revenue generation, backed by strong brand authority and existing B2B clients. You will strategize customer acquisition across various channels and lead marketing efforts. The role offers a competitive salary range of $150,000 to $200,000, with performance incentives linked to revenue milestones.

Qualifications

• Experience with premium price point of $5,000 or higher.
• Ability to design and execute customer acquisition strategies.
• Experience with full-funnel marketing.

Responsibilities

• Launch and scale D2C online MBA-level programme.
• Design full-funnel customer acquisition strategy.
• Manage direct-response assets and optimisation.

Skills

Proven experience launching and scaling a D2C online course or cohort-based programme

Deep hands-on expertise in performance marketing

Strong experience with email CRM and lifecycle marketing

Strong analytical skills

Education

Degree or MBA

Job description

A leading online education firm is seeking a Growth Marketing Director to launch and scale a premium D2C online MBA programme priced over $5,000. This fully remote role allows you to own customer acquisition and revenue generation, backed by strong brand authority and existing B2B clients. You will strategize customer acquisition across various channels and lead marketing efforts. The role offers a competitive salary range of $150,000 to $200,000, with performance incentives linked to revenue milestones.