Growth Marketing Creative Leader

Riot Games; Los Angeles (CA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Parental leave

401k match

Flexible schedules

Paid time off

Job summary

Riot Games is seeking a Principal Marketing Creative Director, Growth Marketing to shape the creative vision for global Growth initiatives. You will partner with Growth leads, translate game objectives into high-performing creative, and scale localised assets while maintaining authenticity.

You will lead external agencies and production partners, apply performance data to guide iteration, and ensure creative aligns with brand positioning across Riot’s portfolio.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 12+ years leading creative work within advertising, digital marketing, games marketing, entertainment, or creative agencies.
• Extensive experience leading user acquisition, performance marketing, or growth-focused creative at significant scale.
• Outstanding portfolio demonstrating digital-first creative leadership and measurable outcomes.
• Deep understanding of the modern UA ecosystem and platforms (Meta, TikTok, YouTube, mobile networks).
• Experience directing external agencies and production partners.

Responsibilities

• Own the creative vision, quality bar, and operating model for Growth Marketing creative across Riot’s portfolio.
• Serve as Riot’s subject matter expert on modern UA creative and evolving platforms.
• Translate acquisition objectives and audience insights into effective creative with Growth leads.
• Develop strategies for paid social, video, mobile, creator-driven channels and emerging media.
• Use data, experimentation, and audience insights to guide iteration without relying solely on data.
• Build scalable creative frameworks enabling rapid production, testing, and iteration.
• Establish global and localized Growth Creative with regional teams for local relevance.
• Champion creator-driven UA with creators and creator-focused partners.
• Lead external agencies and production partners with clear briefs and decisive feedback.
• Align Growth Creative with brand positioning at milestones and maintain guardrails for autonomy.
• Explore AI-assisted tools to accelerate ideation while maintaining quality and authenticity.
• Share learnings and best practices to scale across games, regions, and Growth teams.

Skills

Growth marketing

Creative leadership

Performance marketing

UA creative

Agency management

Global localization

Cross-functional collaboration

Education

Bachelor’s Degree

Job description

Riot Games is seeking a Principal Marketing Creative Director, Growth Marketing to shape the creative vision for global Growth initiatives. You will partner with Growth leads, translate game objectives into high-performing creative, and scale localised assets while maintaining authenticity.

You will lead external agencies and production partners, apply performance data to guide iteration, and ensure creative aligns with brand positioning across Riot’s portfolio.